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How. we . started. . with. Industry Group. Our. company . has. . always. . had. a . very. . strong. . position. . in. . artison. but for . us. . it. . wasn’t. . enough. .. We . knew. ID: 435475

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Slide1

How we started with Industry Group

Our

company

has

always

had

a

very

strong

position

in

artison

but for

us

it

wasn’t

enough

.

We

knew

that

if

we want to make

bigger

volume

and be on

the

top we

have

to do

something

.

We

understood

that

small

companies

do not

allow

us

to

achive

more

and

more

the

value

of

sales

.

Se we

decided

to

focus

our

attention

on

the

large

companies

,

hence

the

decision

to

create

the

industrial group.

The

beginning

wasn’t

easy

. We

try

to

launch

new

untypical

products but

it

wasn’t

always

the

right

decision

. So we

look

for

the

products

which

we

know

the

best

from

our

portfolio

and we

can

offer

to

the

biggest

customer

.

The

most of

this

companies

are

working

on

the

machinery

equipment

so

the

first step was to

change

our

recipe

and

attitude

.

The

next

step was to

prepare

the

bakery

for

the

customers

, so

the

decision

to start

cooperate

with

Fortuna,

Fritsh

,

Intertech

,

Ilapak

,

Gami

,

Wieshou

.

Let’s

look

at

it

now

how

it

goes

Slide2

Training Centre

at Credin Polska - we provide trainings for Business

Our

trainings

are

well

recognized

in business

sector

,

also

attracting

press

attention

which

resulted

in

several

of

our

Training

Events

to be

under

patronage

by Press.

Slide3

Promotion

in Press

Machines for Confectionery Industry

Promotion

in Press

Promotion

in Press

Slide4

Traditional rolls on an Improvers CredinRolls of different taste based on Credin Mixes„Soft” rolls based on Multisoft, Flyt-x Butter FlavouredSpecial rolls is based on Credi Pizza Koncentrat 50%

Training for

Industry

at

Credinin cooperation with Fortuna

Personalized

Invitations for Training events

Detailed

Recipes

in

clear

and

concise

form

Slide5

We are organizing two times a year the trainings Credin – Fortuna We invited aprox. 50 companies We provide our guests some attraction like: how can we make sandwiches, how we them packaging, how we prepare coffee etc. We always present improvers and bread mixes Besides those meetingss we organize individual trainings for them

Training for Industry at Credinin cooperation with Fortuna

Let’s

see

how

it

looks

Slide6

FORTUNA TRAININGS

Products

2010

2011

Change

Q1

Q2

Q3

Q4

Total

Q1

Q2

Q3

Q4

Total

BUŁECZKI "VITAKORN" A'25

9 025

10 725

9 700

10 750

40 200

9 550

8 050

4 775

3 375

25 750

-35,9%

BUŁKI SOJOWE

5 425

5 025

5 675

5 700

21 825

6 425

5 900

7 000

6 450

25 775

18,1%

CREDI DEKOR

8 485

5 975

4 520

8 090

27 070

2 600

8 220

4 875

7 410

23 105

-14,6%

CREDI KORN

4 650

4 610

4 200

3 925

17 385

2 350

2 425

2 875

2 475

10 125

-41,8%

CREDI KWAS A'25

1 975

1 450

2 075

2 075

7 575

1 875

2 175

1 475

1 900

7 425

-2,0%

CREDI PIZZA KONCENTRAT

13 435

14 100

17 275

20 360

65 170

14 550

14 590

14 225

16 340

59 705

-8,4%

CROISSANT o smaku maślanym 50%

3 895

5 170

6 155

7 425

22 645

4 225

4 840

5 650

5 225

19 940

-11,9%

FLYT-X MULTI 5% MAŚLANY

4 030

4 720

5 620

5 950

20 320

6 010

8 140

9 980

8 170

32 300

59,0%

KONCENTRAT PĄCZKA 20%

360

1 420

1 725

3 505

22 045

7 450

12 025

12 700

54 220

1446,9%

KONCENTRAT PIKANTNY 25%

975

1 825

1 975

2 250

7 025

2 825

4 925

4 575

6 450

18 775

167,3%

PIECZYWO CEBULOWE A'25

5 275

4 900

4 325

6 475

20 975

3 600

4 025

4 700

6 225

18 550

-11,6%

PIECZYWO CZOSNKOWE A'25

9 475

9 650

10 975

14 900

45 000

9 075

7 925

7 525

7 300

31 825

-29,3%

PIECZYWO DYNIO A'25

20 350

19 500

20 375

14 750

74 975

16 200

16 225

17 525

16 350

66 300

-11,6%

PIECZYWO GRAHAM A'25

6 800

4 525

5 450

5 375

22 150

5 550

10 825

8 275

11 825

36 475

64,7%

PIECZYWO JĘCZMIENNE

21 800

14 325

23 625

20 450

80 200

19 350

19 350

17 625

16 475

72 800

-9,2%

POLEPSZACZ MAX

13 570

13 225

14 510

15 305

56 610

14 405

15 380

16 895

14 515

61 195

8,1%

POLEPSZACZ T-REX

635

14 805

10 025

25 465

21 580

24 290

20 030

21 475

87 375

243,1%

ZŁOTA POSYPKA

12 830

12 290

15 630

19 960

60 710

16 935

36 530

14 535

17 525

85 525

40,9%

Total

141 995

133 010

168 310

175 490

618 805

179 150

201 265

174 565

182 185

737 165

19,1%

Slide7

Training for Industry at Credinin cooperation with ILAPAK

We

are

only

the

one

who

organize

the

professional

trainings

with

packaging

because

we

belive

that

the

clients

have

got

the

opportunity

to

see

the

best

quality

of

final

products

with

the

long

shelf

life

Slide8

Different kind of cookies based on Credi Kruche Multidrop:- Coconut cookies - Small Biscuits - Choux products Ginger Cookies HB fillings

Training for

Industry

at

Credin

in

cooperation

with

INTERTECH

Slide9

In this segment we are definitely the best This is the most popular training in our company We try to show our product from the begining to packaging through the covering by chocolate

Training for Industry at Credinin cooperation with INTERTECH

Let’s

see

how

it

looks

Slide10

MULTIDROP TRAININGS

Products

2010

2011

Change

Q1

Q2

Q3

Q4

Total

Q1

Q2

Q3

Q4

Total

CIASTECZKA DOMOWE

9 020

11 700

11 900

21 440

54 060

12 330

12 475

18 780

15 085

58 670

8,5%

CIASTECZKA PEŁNOZIARNISTE GRAHAM A'25

275

275

4 000

975

1 175

6 150

2136,4%

CIASTECZKA PEŁNOZIARNISTE ŻYTNIE A'25

275

275

4 000

1 000

300

5 300

1827,3%

CIASTECZKA TORUŃSKIE A'25

650

3 200

575

11 700

16 125

775

950

575

13 825

16 125

0,0%

CIASTKA KRUCHE MULTIDROP

4 400

4 700

6 300

3 250

18 650

5 675

4 750

7 725

3 975

22 125

18,6%

CIASTO PARZONE A'10

6 620

7 610

9 610

8 460

32 300

9 970

10 630

9 790

12 340

42 730

32,3%

CREDI FRYTURA

2 620

5 520

770

8 910

1 610

1 610

-81,9%

CREDI KREMOWA

5 870

13 510

14 680

34 060

13 710

18 840

25 390

57 940

70,1%

CREDI MARGARYNA 70%

10 390

6 770

2 860

20 020

-100,0%

CREDI MARGARYNA 80%

14 320

4 500

17 840

36 660

7 450

12 150

7 640

5 140

32 380

-11,7%

CREDI MARGARYNA 80% EXTRA

3 240

4 510

1 440

9 190

-100,0%

CREDI PUFF

29 150

32 510

53 080

114 740

44 300

103 970

72 610

8 760

229 640

100,1%

CREDI PUFF MAXI

700

700

1 400

-100,0%

CZEKOLADOWE CIASTECZKA DOMOWE

7 775

12 350

9 890

15 740

45 755

8 025

10 695

18 730

14 845

52 295

14,3%

HB NADZIENIE O SMAKU KIWI

345

480

825

480

1 065

1 155

1 155

3 855

367,3%

HB NADZIENIE O SMAKU POMARAŃCZOWYM

615

705

1 320

720

975

1 350

1 425

4 470

238,6%

KOKOS MIX

49 250

50 325

68 875

61 515

229 965

48 495

56 425

62 475

64 270

231 665

0,7%

KOKOSANKA MULTIDROP A'25

975

975

1 075

2 500

2 850

4 475

10 900

1017,9%

Total

77 715

155 475

176 680

215 635

625 505

162 615

235 425

231 045

146 770

775 855

24,0%

Slide11

Training for

Industry

at Credinin cooperation with FRITSCH

Personalized Invitations for Training events

Detailed

Recipes

in

clear

and

concise

form

Slide12

- This is the hardest training - It requires of knowlege the equipment and productIt takes the most time 6-8 hours This is a very attractive presentation because during this training we can show a wide range of our products in the same time (fillings, margarine, bread mixes, topping)

Training for

Industry

at

Credinin cooperation with FRITSCH

Let’s

see

how

it

looks

Slide13

EASYLINE TRAININGS

Products

2010

2011

Change

Q1

Q2

Q3

Q4

Total

Q1

Q2

Q3

Q4

Total

ANANASY I CYTRYNY W ŻELU

602

854

1 386

2 296

5 138

924

1 960

1 540

1 470

5 894

14,7%

BUŁKI SOJOWE

5 425

5 025

5 675

5 700

21 825

6 425

5 900

7 000

6 450

25 775

18,1%

CREDI PIZZA KONCENTRAT

13 435

14 100

17 275

20 360

65 170

14 550

14 590

14 225

16 340

59 705

-8,4%

CREDI PUFF

29 150

32 510

53 080

114 740

44 300

103 970

72 610

8 760

229 640

100,1%

CREDI PUFF MAXI

700

700

1 400

0

-100,0%

CROISSANT o smaku maślanym 50%

3 895

5 170

6 155

7 425

22 645

4 225

4 840

5 650

5 225

19 940

-11,9%

CZARNA PORZECZKA W ŻELU 60%

6 328

6 160

8 204

8 638

29 330

7 882

10 178

10 248

7 784

36 092

23,1%

DROŻDŻÓWKA 10%

6 870

12 615

9 060

7 735

36 280

5 045

3 800

16 495

15 520

40 860

12,6%

FLYT-X MULTI 5% MAŚLANY

4 030

4 720

5 620

5 950

20 320

6 010

8 140

9 980

8 170

32 300

59,0%

JABŁKA Z CYNAMONEM W ŻELU

1 708

1 204

2 254

2 100

7 266

1 862

2 394

4 228

1 960

10 444

43,7%

JABŁKA Z RODZYNKAMI I CYNAMONEM W ŻELU

504

742

826

574

2 646

420

700

784

1 904

-28,0%

KONCENTRAT BERLINER A'25

41 525

33 775

42 225

32 325

149 850

31 875

22 075

33 175

22 700

109 825

-26,7%

KONCENTRAT PASCO WIENER A'25

2 450

2 675

2 550

2 350

10 025

2 225

1 700

2 075

2 975

8 975

-10,5%

KONCENTRAT PĄCZKA 20%

360

1 420

1 725

3 505

22 045

7 450

12 025

12 700

54 220

1446,9%

KONCENTRAT PIKANTNY 25%

975

1 825

1 975

2 250

7 025

2 825

4 925

4 575

6 450

18 775

167,3%

KREM DE LUX

130 245

111 010

107 330

128 605

477 190

97 075

100 960

108 055

107 350

413 440

-13,4%

MORELE W ŻELU 60%

4 802

3 584

924

3 892

13 202

3 038

4 102

6 356

7 140

20 636

56,3%

NADZIENIE KAWOWE A'5

3 160

3 955

3 535

4 560

15 210

3 235

3 925

3 935

3 785

14 880

-2,2%

NADZIENIE MAKOWE

0

5 170

5 170

NEW

NADZIENIE O SMAKU CZEKOLADOWYM A'5

3 380

3 320

3 345

6 610

16 655

5 535

5 285

6 095

6 290

23 205

39,3%

NADZIENIE O SMAKU TOFFI A'5

16 420

18 860

20 495

28 440

84 215

26 300

27 400

29 730

28 890

112 320

33,4%

PASCO WIENER

52 025

47 800

54 125

50 225

204 175

39 050

48 225

46 800

51 500

185 575

-9,1%

PUFF PASTRY MIX A'25

3 175

3 925

4 950

4 625

16 675

3 750

3 800

6 275

5 175

19 000

13,9%

SNOW SUGAR

7 980

6 810

7 960

10 320

33 070

9 590

9 300

12 150

10 800

41 840

26,5%

WIŚNIA W ŻELU 65%

24 192

20 958

20 762

27 930

93 842

25 242

35 686

41 958

33 684

136 570

45,5%

WIŚNIA W ŻELU 80%

5 362

5 782

6 258

9 842

27 244

7 574

12 166

8 708

8 694

37 142

36,3%

ZŁOTA POSYPKA

12 830

12 290

15 630

19 960

60 710

16 935

36 530

14 535

17 525

85 525

40,9%

Total

351 318

356 669

383 149

448 217

1 539 353

387 937

480 001

479 207

402 507

1 749 652

13,7%

Slide14

Regions Coverage

Our work did not have to make sense were it not for the commitment of all our colleagues, especially

KAT

who

belong

to industrial

group

and has the specific region of the actions and cooperate with regional technologists, as well as it looks on the map

Slide15

Conclusions

We

think

that

to

succeed

we

need

:

People

Attitude

Products

Idea

Relationship


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