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© 2015  Cengage  Learning. All Rights Reserved. May not be scanned, copied or duplicated, © 2015  Cengage  Learning. All Rights Reserved. May not be scanned, copied or duplicated,

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, - PowerPoint Presentation

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© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, - PPT Presentation

Ch 10 Slide 1 Chapter 10 Persuasive and Sales Messages Business Communication Process and Product 8e Mary Ellen Guffey amp Dana Loewy What Is Persuasion Persuasion is a symbolic process in which communicators try to convince other people to change their attitudes ID: 695532

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