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From touch points to trust point winning over India's aspiring rural consumers From touch points to trust point winning over India's aspiring rural consumers

From touch points to trust point winning over India's aspiring rural consumers - PDF document

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Uploaded On 2017-07-24

From touch points to trust point winning over India's aspiring rural consumers - PPT Presentation

Necessity drives most of their purchase decisions and they typically purchase the cheapest offerings available Steady Climbers aspire for a more comfortable lifestyle They want to enhance their social standing among their peers and strive to do so b ID: 58238

Necessity drives most

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