Sondra Weaver Sondra Lyn at Home s ondralynathomecom What is a Blog Comes from the phrase web log and was eventually shortened to just blog The modern blog evolved from the online diary where people would keep a running account of events in their personal lives ID: 749747
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Slide1
How to Blog
f
or fun and profit
Sondra Weaver
Sondra Lyn at Home
s
ondralynathome.comSlide2
What is a Blog
?
Comes from the phrase ‘web log’, and was eventually shortened to just ‘blog’The modern blog evolved from the online diary, where people would keep a running account of events in their personal lives.
There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written.Slide3
A blog can be the perfect way
to interface between
a brick and mortar business and an online presence.
Why Start a Blog
?
Passion is what drives the most successful blogs! Slide4
Before you start your blog, you should:
Identify your Passion
Identify your Audience/ReadersIdentify their NeedsIdentify Goals for your blog
Once you have an idea where you’re going, you’re ready to begin!Slide5
Choose your blog topic
Choose a domain name
Create a logo
For example:
Getting StartedSlide6
Choose a Platform
Free platform
, such as Blogger, WIX, Squarespace
, or Wordpress.com
Self-hosted platform
such as Wordpress.orgSlide7
Choose a Host
Your hosting company is the place that stores and delivers the files for your site.
It’s one of the most important decisions you can make for your blog. A good hosting company will load your blog’s pages quickly, have excellent customer service, and will keep regular backups of your site.
Examples include:
BlueHost
,
Siteground
and
HostGator. (I use and recommend
Siteground
)Slide8
Choose a Theme
A
WordPress
blog operates using a theme, or framework, within which you will edit your blog. This theme determines how your blog will look. I use the Genesis Framework, which allows the use of a child theme.
Genesis Framework is available through
StudioPress
, as are hundreds of child themes.Slide9Slide10Slide11
Pages to Include
About page
Contact page
Disclosure
page
https://
sondralynathome.com/disclosureSlide12
Pages to Include
About page
Contact page
Disclosure page
Sign-up pageSlide13
Why a Sign-up Page
?
Social Media vs. Newsletters
Social Media vs. Newsletters
Instant Customer List
Foster Engagement & Community
You should have a way to
collect
email addresses
from
the very beginning!Slide14
Monetize your Blog
Sponsored Posts
Ad NetworksAffiliate Sales
Product SalesSlide15
A Word about Photography
Because today’s blog world is
infinitely more competitive than yesterday’s, your photos are infinitely more important.Slide16
Photo Examples
BEFORE EDITS
AFTER EDITSSlide17Slide18Slide19
Edit photo as you insert into post with description and blog name in ‘Alternative Text’ box.Slide20
Image on blog page ready to pinSlide21
Description already in the new pin!Slide22
Getting Started - Cheat Sheet
Decide on blog topic(s)
Buy Domain Name
Choose Blogging Platform
Select Host
Install
WordPress
Set up/Design Blog
Create Content
Take, edit and insert Photos
Publish Blog Post
Share on Social Media
Monetize Blog
To access these notes, see
https
://
sondralynathome.com/how-to-blog-session-pageSlide23
Questions?
To access these notes, see
https://sondralynathome.com/how-to-blog-session-page