PPT-Netflix Case Study August 15, 2013

Introductions Leah Brady Product Marketing Providence College 2014 John DelSignore Bank of America Boston College 2015 Kathryn McKennon Customer Experience Boston College . Elaine Shi. Lecture 2 Attack. slides partially borrowed from Narayanan, Golle and Partridge . 2. The uniqueness of high-dimensional data. In this class:. . How many . male. :. . . How many . 1st year. 1) New Paths to New Machine Learning Science. 2) How an Unruly Mob Almost Stole. the Grand Prize at the Last Moment. Jeff Howbert. February. . 6. , 2012. Netflix Viewing Recommendations. Recommender Systems. The Emergence of Data-Driven . Video. (for Taiwan). Jason C. H. Chen, Ph.D.. Professor of MIS. School of Business Administration. Gonzaga University. Spokane, WA . 99258. chen@jepson.gonzaga.edu. The Case. To promote Netflix's breadth of original content and capitalising on the social phenomenon of GIFs, . this . industry-leading campaign utilised snippets of video content featuring familiar faces from popular Netflix original shows including: Breaking Bad, House of Cards, & Orange Is The New Black. . Sam Tucker, Erik . Ruggles. , Kei Kubo, Peter Nelson and James Sheridan. Advisor: Dave . Musicant. The Problem. The User. Meet Dave:. He likes: 24, Highlander, Star Wars Episode V, Footloose, Dirty Dancing. : . Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits. . Person 1: . Atoms to Bits, . Qwikster. Debacle, Content Acquisition. . Person 2 :. Exclusives and Original Content, Disintermediation and . Freedom & Responsibility . 1. We Seek Excellence. Our culture focuses on helping us achieve excellence. 2. Seven Aspects of our Culture. Values are what we Value. High Performance . Freedom & Responsibility. Suzanne Lanoue. MM 3223 – Trends in Modern Media. Spring 2017. Netflix. was started in 1997 by 2 Software Millionaires, . Marc Randolph. and . Reed Hastings. The company was launched in April 14, 1998 with only 925 different DVD’s that you could rent over the Internet for a small fee. In 1999, they started the subscription membership.. AlgoritHm. Online Recommendations. Motivation. It is now common to get “personal recommendations” when we visit a website.. News articles. Product recommendations. Advertisements. Why ?. Unlike paper newspapers or brick and mortar stores, there is no limit [in terms of space/inventory] what can be shown or sold on a web-site... E-commerce . Giant. 4-. 1. Learning Objectives. Understand the basics of the Netflix business model. Recognize the downside the firm may have experienced from an early IPO. Appreciate why other firms found Netflix’s market attractive, and why many analysts incorrectly suspected Netflix was doomed. By Patty McCord. Presented by: Maryam Halimi. Background. 1997. 1999. 2006. 2007. 2011. 2013. 2014. 2017. Founded in 1997 by Reed Hastings and Marc Rudolph as a way to rent movies online. Background. Freedom & Responsibility . 1. We Seek Excellence. Our culture focuses on helping us achieve excellence. 2. Seven Aspects of our Culture. Values are what we Value. High Performance . Freedom & Responsibility. Sue Dent-Rhodes. Bill Garlick. About Netflix . 1997. – Netflix founded. 2002 – . Initial public offering. 2007 – . Introduced streaming. 2013 – . Netflix original series . House of Cards. , . MENA SVOD The MENA region will have 20.80 million movie and TV series SVOD subscribers by 2023, up from the 5.22 million recorded by end - 2017. From the 20 countries covered in the Middle East &