Matt Sullivan Microsoft Vijay Rajagopalan Microsoft Monetize amp Promote Your App with Ads Monetize amp Promote Your App with Ads 3761 Developer Revenue by Source Advertising delivers tremendous value for app developers ID: 647905
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Nir Froimovici, MicrosoftMatt Sullivan, Microsoft Vijay Rajagopalan, Microsoft Monetize & Promote Your App with Ads
Monetize & Promote Your App with Ads
3-761Slide3
Developer Revenue by SourceAdvertising delivers tremendous value for app developers
Advertising
In-App Purchase
Paid Apps
Total Revenue
Worldwide, Microsoft Internal, Jan–Mar 2015Slide4
Agenda
Acquire users through app
promotion
Opportunity to grow revenue for games (GDC 2015)
Multiple ad SDKs to maximize
eCPM
and fill rateSlide5
The top 10 revenue-generating apps using the Microsoft ad SDK in 2015 are earning 70% more revenue compared to last year.1
1. Worldwide, Microsoft Internal, Dec FY2015 vs. Dec FY2014
Monetization with Microsoft Advertising has improved in the past year. Fill rates and
eCPM
are much better than a year ago.”
Iceflake Studios
Microsoft Advertising momentum
“Slide6
Windows ad mediation
“Using multiple ad providers is very complicated”
Modify ad mediation without app update
“Must I update my app to change ad mediation?”
App promotion auto-targeting
“I want to run a targeted app promotion campaign”
Video
interstitials!
“I want more ad experience options”
You asked for…Announcing…Windows ad mediation
“Using multiple ad providers is very complicated”Install tracking support“How can I calculate my CPI?”Promote your app
Monetize with Microsoft AdvertisingAd mediationSlide7
Available now!Promote your app from Dev CenterAuto-targeting
Age & gender targeting - at no extra cost! Track & analyze app installs (beta)
Cross
p
romote your apps for free
!
Coming with Windows 10
BT & App Category based targetingPromote your app in new markets3rd party install analytics & measurements
Flexible payment optionsUse your Publisher EarningsPayPalCampaign budget increased to $10,000
“Promote Your App” is better than ever!Slide8
Promote your app in 3 steps
select
creative
set
targeting
m
easure
installSlide9
Demo: Promote your appSlide10
Microsoft’s ‘Promote Your
App‘
solution acquires users at roughly half the cost of the Amazon Ad Network.
”
“
Sam Kaufmann and Jake
Poznanski
Co-founders, Random Salad GamesSlide11
Windows ad mediation
“Using multiple ad providers is very complicated”
Modify ad mediation without app update
“Must I update my app to change ad mediation?”
Windows 10 A
d
SDK supports native games
“My game needs to run fast”
Windows 10 Ad SDK ships as OS Framework
“New day, new SDK version, new breaking change”You asked for…Announcing…
Video interstitials“Can I have more ad experiences”Promote your app
Monetize with Microsoft AdvertisingAd mediationSlide12
BenefitsHigh CPMs*
Integrate ads during natural pauses Rewards-based
advertising
Availability
Windows 10 beta universal ad SDK – available now!
Windows and Windows Phone 8.1 – coming Summer
2015
Video interstitials ads are a great opportunity!
*Industry-wide, video interstitial CPMs are much higher than standard banner. Source: eMarketer, “Mobile Display Ad CPMs”, December 2014. Demand for video ads. delivered by Microsoft Advertising my vary by season and geography. Slide13
Demo: Video interstitialsSlide14
Windows ad mediation
“Using multiple ad providers is very complicated”
Modify ad mediation without app update
“Must I update my app to change ad mediation?”
App promotion targeting and
i
nstall tracking
“I want to run a targeted app promotion campaign”
Windows 10
ad SDK supports native games“My game needs to run fast on low memory”One Portal to rule them all: Windows Dev Center
“Do I have to visit pubCenter to monetize my app with ads?”You asked for…Announcing…Promote your app
Monetize with Microsoft AdvertisingAd mediationSlide15
Demo: Windows ad mediatorSlide16
Windows ad mediationSlide17
In summary
One Portal: Dev Center
Native
SDK, shipped as OS Framework
Interstitial ads
Ad mediation extended to Windows
New targeting capabilities
Install trackingSlide18
Link to Microsoft Advertising Build blogLink to case studies:
AE Mobile
Iceflake Studios
Random
Salad
Visit
adsinapps.microsoft.com
and dev.windows.comLearn more!Slide19