DEPARTMENT OF COMPUTER SCIENCE amp APPLICATION GUIDED BY PRESENTED BY Mrs SEEMA MAM ID: 574771
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BILASPUR UNIVERSITY
DEPARTMENT OF COMPUTER SCIENCE &
APPLICATION
GUIDED BY:- PRESENTED BY:-Mrs. SEEMA MAM aaditya vikram yadav rahul dev durgesh kumar mithilesh patel
TOPIC - DIMENSIONS OF COMMUNICATION Slide2
COMMUNICATION ON THE BASIS OF DIRECTION/ DIMENSIONCommunication is multidimensional or multidirectional. There are various directions in which it flows. Within the organization, communication may flow inter scalar or intra scalar, upward or downward. Communication with the outside world may be Inward or Outward.Let's understand these dimensions are : Downward
Upward
Horizontal or lateral Diagonal or crosswise
Inward Outward Slide3
DOWNWARD COMMUNICATIONThe communication said to be downward . When it flows form top to bottom.Downward communication is used by the management or superiors to give instruction To the subordinates as to what to do , when to do how to do ,relation of his task thoseOf others , policies and programes of the organization
.Slide4
Written Instructions Memoranda
Letters
Handbooks policy statements
procedures electronic news displays others Oral Instructions Speeches Meetings Telephone
Loudspeaker
others
Downward communication
Cont….Slide5
GENERAL BODY
CHAIRMAN
VICE - CHAIRMAN
MANAGING DIRECTORMANAGERS
OPERATIONAL LEVEL WORKERSSlide6
Upward CommunicationCommunication that flows from bottom to top, or which is from lower hierarchical level to higher level, is called upward communication. The main function of upward communication is to supply information to the upper levels about what is happening at the lower levels. Slide7
GENERAL BODY CHAIRMAN
VICE - CHAIRMAN
MANAGING DIRECTOR
MANAGERSOPERATIONAL LEVEL WORKERSSlide8
Lateral or Horizontal CommunicationWhen communication takes place between two or more persons who are subordinates working under the same person, or those who are working at the same level, it is called lateral or horizontal communication. Communication transferred through lateral means includes interdepartmental reports, requests, suggestions and informal communication among peers at the same level and so on.Slide9
Lateral Communication Marketing Manager Production Mgr
Slide10
Vertical Communication Marketing ManagerUpward communication
Downward
CommunicationMarketing SupervisorSlide11
Diagonal or Crosswise Communication Diagonal or crosswise communication includes flow of information among persons at different levels who have no direct reporting.
Written
company news paper/magazine bulletin boards
in house journal or communique Oral informal meetings lunch hour meetings formal conferences project organization meetings advisory authority interactions
with line managers of different
deptts
.
Diagonal
communication
Slide12
Diagonal CommunicationMarketing Manager HR. ManagerMarketing Supervisor workerSlide13
MULTI – DIRECTIONAL COMMUNICATIONIt is communication which takes place when the envioronment is highly Democratic In the organization .
Every worker can talk with his co-worker ,
they share their views ,ideas, feeling , Problems and they are also freely talking with their officers and the officers and
the officers Are also easy accesable to them Slide14
workerworkerworker
worker
officerSlide15
Inward CommunicationInward Communication includes all the information received by the organization from external agencies, which may be: other organizations
government,
suppliers, customers,
competitors shareholders media. These may be in the form of letters
emails
offers
orders
requests
suggestions
complaints
notices and so on.Slide16
Outward CommunicationThe communication which the organization maintains with the outside world is called outward communication. Outward communication it may be in the form of:
advertisements
media interaction
public relations negotiations mails telegrams letters tenders notices
telephonic conversations and so on.Slide17
Benefits Effective communication
EnhancedProfessional image
Strongerdecision making
IncreaseproductivityQuicker problem solvingHealthierbusiness relationshipImprovedcustomer relationshipIncreasedawareness among
Better quality of documents
Lesser misunderstandingSlide18
THANK YOU