/
Media Use in Indonesia Media Use in Indonesia

Media Use in Indonesia - PowerPoint Presentation

trish-goza
trish-goza . @trish-goza
Follow
393 views
Uploaded On 2015-11-15

Media Use in Indonesia - PPT Presentation

Findings from the 2012 International Audience Research Project Survey Background and Conditions Survey Background and Conditions Target population Adults 15 and older living in households Population Coverage 93 of adult population in Indonesia ID: 193900

internet 3000 news mobile 3000 internet mobile news information base social media week access age sharing personal usage networking

Share:

Link:

Embed:

Download Presentation from below link

Download Presentation The PPT/PDF document "Media Use in Indonesia" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.


Presentation Transcript

Slide1
Slide2

Media Use in Indonesia

Findings from the 2012 International Audience Research ProjectSlide3

Survey Background and ConditionsSlide4

Survey Background and

Conditions

Target population: Adults 15 and older living in households

Population Coverage: 93% of adult population in Indonesia

11 provinces were excluded (North Sulawesi, Central

kalimantan, South East Sulawesi, Riau Island, Benkulu, Maluku, Bangka Belitung, Gorontalo, West Sulawesi, North Maluku, West Papua)Sample size: 3,000 nationally representative, oversamplein JakartaLanguage: IndonesianMethodology: Interviews were collected face-to-face in respondent’s homeField Period: July 4th – Aug 2nd , 2012Response rate: 74%

4Slide5

Media Usage Patterns

5Slide6

Television and Mobile Phones are most popular in Indonesian households

Which of the following do you have working in your household?

6

Base: All respondents, N=3000Slide7

Daily Use of Media Platforms for News

7Slide8

Daily Media Use for News, by Demographic

8Slide9

Most Important Information Source (net)

9

Which

stations, publications, or sites are your three MOST important sources of information

?Slide10

Satellite Dish More Prevalent in Rural Areas

10

How does your television receive its signal?

N=2784

N=913

N=1871Slide11

Significant Regional Difference in TV Signal Access

11

N=579

N=763

N=512

N=524N=114

N=151

N=141Slide12

Trends in Access and Usage

12Slide13

Radio ownership and its use for news continues

its decline

13

N=3000

N=3000

N=3000 Slide14

Significant Growth in New Media Access

14

Which of the following do you have working in your household?

N=3000

N=3000

N=3000 N=3000 Slide15

New Media Usage Trends

15

N=3000

N=3000

N=3000 Slide16

Mobile Ownership Trends, by

Urbanicity

16

N=3000

N=3000

N=3000 Slide17

Past Week Internet Usage Trends, by

Urbanicity

17

N=3000

N=3000

N=3000 Slide18

Mobile

18Slide19

Personal Mobile Phone Access Most Prevalent Among Young And Most Educated

19

Percentage who

report having a personal mobile phoneSlide20

Reported Smartphone Ownership, by Age

20

N=3000

N=468

N=738

N=1285N=509Slide21

SMS and Text Messaging Most Common Use of Mobile

21

Base: Those who have a personal mobile phone N=2,083Slide22

Past Week Mobile Activities, by Age

22Slide23

Information Would Like to Receive Through SMS Without Any Cost To Individuals

23

Base: Those who have a personal mobile phone N=2,083Slide24

Internet

24Slide25

Past Week Internet Use, by Age

25

N=3000

N=468

N=738

N=1285N=509Slide26

Past Week Internet Use, by Urbanicity

26Slide27

Past Week Internet Use, by Education

27Slide28

Internet Use by Intensity of News Consumption

28Slide29

Vast Majority of Regular Users of Internet Access

the Latest News

29

Base: Regular user of Internet N=433

In the last 7 days, which of the following activities have you used the Internet forSlide30

Where Internet is Used, by Age

30Slide31

Where Web Users go for News

31

Base: Past Week Internet Users, N=433Slide32

Social Networking and Information Sharing

32Slide33

Facebook the most accessed Social Networking Service

33

Base: All respondents, N=3000

Which of the following services have you used in the past 7 days for social networking?Slide34

Used Social Networking in Last Week, by Age

34

N=3000

N=468

N=738

N=1285N=509Slide35

Frequency of Information Sharing

35

Base: All Respondents, N=3000

How often do you discuss or share news with family, friends, or your social

networkSlide36

Frequency of Information Sharing: Internet Users

vs Others

36Slide37

Means of Information Sharing

37

Base: Daily/Almost News Sharers, N=821

Do you share news with your friends, family, or social networks in any of the following

ways?Slide38

Means of Information Sharing, by Age

38Slide39

Key Information Sources: Prospects for Change?

39

N=3000

N=797

N=100

N=940Slide40

Conclusions

Television remains the most important medium by far, both in terms of overall reach and as a news source

Internet access – heavily driven by mobile take-up – has reached critical mass, especially among key demographics

This phenomenon is national in nature and not just confined to more affluent urban areas

Given the heavy reliance on mobile for Internet access; Internet content needs to work well on mobile platforms

Any communications strategy for Indonesia has to take into account the large and growing role of social media, especially among the youngIt’s only the beginning …40Slide41

Upcoming BBG Research Series Events

Upcoming BBG Research Series events:

Thursday, November 8: Russia

Thursday, December 6: To be announced.

Learn more about the BBG

Research series at http://j.mp/UjCmJb Have a question? Contact us at 202-203-4400 or pubaff@bbg.gov