MOST WINNING AB TEST RESULTS ARE ILLUSORY Martin Goodson DPhil Research lead Qub - PDF document

414 views | Public

MOST WINNING AB TEST RESULTS ARE ILLUSORY Martin Goodson DPhil Research lead Qub - Description

com Most AB Test Results are Illusory Marketers have begun to question the value of AB testing asking Where is my 20 uplift Why doesnt it ever seem to appear in the bottom line Their AB test reports an uplift of 20 and yet this increase never seems t ID: 1721 Download Pdf

Tags :

com Most Test Results

Link:

Copy

Embed:

<iframe width="560" height="315" src="https://www.docslides.com/embed/1721" frameborder="0" allowfullscreen></iframe>

Please download the presentation from below link

Download Pdf - The PPT/PDF document "MOST WINNING AB TEST RESULTS ARE ILLUSOR..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.