MOST WINNING AB TEST RESULTS ARE ILLUSORY Martin Goodson DPhil Research lead Qub
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MOST WINNING AB TEST RESULTS ARE ILLUSORY Martin Goodson DPhil Research lead Qub

com Most AB Test Results are Illusory Marketers have begun to question the value of AB testing asking Where is my 20 uplift Why doesnt it ever seem to appear in the bottom line Their AB test reports an uplift of 20 and yet this increase never seems t

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MOST WINNING AB TEST RESULTS ARE ILLUSORY Martin Goodson DPhil Research lead Qub




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