Persuasive Writing Quickwrite - PowerPoint Presentation

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Persuasive WritingSlide2

Quickwrite

:

Why do we write persuasive

essays?

How difficult is it to

convince someone to act a certain way or do something?

Are there specific techniques that are helpful in persuasion?

What is the difference between persuasion and argument?Slide3

Persuasive Writing

In persuasive writing, a writer takes a position

FOR

or

AGAINST

an issue and writes to convince the reader to

BELIEVE

or

DO

something.Slide4

Where do you find Persuasive Writing?

In advertisements to get the reader to buy a product

In newspapers, magazines, essays and other texts to get the reader to accept a point of view

In speeches, petitions, and political cartoons to convince readers to believe a certain political viewpoint

On blogs, webpages, and social media sites to convince the reader to subscribe to or follow the authorSlide5

Examples of Persuasive Writing

Editorials

Essays

Advertisements

Speeches

Petitions

Political Cartoons

Editorial Letters

Blogs

Tweets

Facebook

Advice ColumnsSlide6

What are some topics that you make argue or debate over?

Examples:

Students should be required to go to school all year.

The United States troops should leave Iraq.

Come up with at least 5 topics that have opposing views that interest you.Slide7

Persuasive

Components

Should have the following:

A claim

Evidence Supporting the claim (reasons)

A

conclusionSlide8

Making a Claim

A writer must express an opinion to turn a

topic

into a

claim

. For example, if your topic is “school start time,” then a possible claim could be “school should start later in the day.” Remember that your claim has to be arguable, meaning it needs to have at least two sides.Slide9

Thesis statements or claims avoid the following:

the first person (I believe, In my opinion, etc.)

unclear language (It seems, etc.)

attempting two topics at once (even if they seem related). Pick one and stick with it.

just stating a fact - A thesis is something you plan to make an argument about. Slide10

Claim

Opposing Viewpoints

School should

start later in the day.

FOR

Starting later will allow more sleep for students. Rested students are good students.

AGAINST

Starting later will take away time from after-school activities.

Example:Slide11

Now you write a Thesis Statement

Step 1: TOPIC

State the topic under consideration:

dogsSlide12

Now you write a Thesis Statement

Step 2: ISSUE

State the specific issue in the form of a debating proposition (for something). The issue usually answers the question “what?” What about dogs?

Dogs should be subject to leash laws.

Dogs make great pets.Slide13

Now you write a Thesis Statement

Step 3: Position + Rationale ( because-clause)

Your topic and issue = your position. Now, using a because-clause.

Dogs should be subject to leash laws

because

they are natural wanderers.Slide14
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Persuasive Techniques

People aren’t always logical. Emotion can play a key role in decision- making. That’s why writers and speakers use persuasive techniques, or methods that are intended to sway people’s feelings and actions.

Appeals by Association

Emotional Appeals

Loaded AppealsSlide17

Appeals by Association

Link an idea or a product to something or someone positive or influential

Bandwagon Appeal

Taps into people’s desire to belong

Testimonial

Uses celebrities or satisfied customers to persuade

Transfer

Connects a product, a candidate, or a cause with a positive image or idea Slide18

Emotional Appeals - Pathos

Use strong feelings, rather than facts, to persuade

Appeal to Pity

Taps

into people’s compassion for others

Appeal to Fear

Preys upon people’s fear for their safety

Appeal to Vanity

Uses flattery to win people over Slide19

Loaded Language

Uses words with strongly positive or negative associations

Words with Positive Associations

Call up favorable images, feelings, or experiences

Words with Negative Associations

May bring

to

mind unpleasant images, feelings, or experiences; often create a sense of distrust or unease Slide20

Practice

Now you will analyze some persuasive arguments. Remember to ask yourself the following questions:Slide21

Purpose

: (Ethos)

What

is the writer’s purpose for writing this

essay / speech?

Why does the writer want to convince the audience to accept the claim?Slide22

Audience:

Who is the audience?

To whom do the reasons and evidence seem targeted? How do you know?Slide23

Support

: (Logos)

What

facts, examples, and personal experiences are presented?Slide24

Organization:

What

do you notice about the structure of the essay? How does it begin? What is included in the body paragraphs? How does the essay end?Slide25
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Get Started

What is your topic or idea?

What claim are you making about this idea?

What is your thesis statement or topic sentence?

What evidence do you have to support your claim?

Do you have an argument against an opposing viewpoint?

How will you wrap up or conclude your argument?

Do you have an action you want the reader to take?Slide32

Organizing the

Essay / Speech

Introduction:

Engage your audience, give them a reason to listen, provide credibility, provide them with your claim, and some main points.

Evidence:

Examples to support the claim (facts, details, stories, etc.).

Commentary:

Explanation of the significance of the evidence or the connection to the claim (reasoning).

Conclusion

:

Wrapping up the argument and restatement of the claim.Slide33

Introduction

Begin with an opening statement of interest – rhetorical questions, startling statement, a quotation, anecdote, reference to subject or an occasion.

Motivate Audience – A practical value of info, a reason to listen, or give a reason to listen.

Establish your credibility by alluding to sources of information you have consulted.

State you claim.Slide34

Body of essay / speech

Begin by giving your first argument to support your claim.

Provide researched evidence that backs up your information. Cite accordingly by giving credit.

Then interpret the information and explain why it supports your overall claim.

Two solid arguments must be provided to support your claim.Slide35

Concluding a Persuasive Essay

When generating a conclusion for a persuasive speech, writers should do the following:

Restate the claim.

Provide a new appeal to needs or values.

Add additional commentary.

Ask for readers to take action or change thinking.

Refrain from repeating any information.Slide36

Directions

Establish a position:

Decide what your opinion is. Are you for or against mandatory recycling?

Create a thesis statement:

Make a claim and include several key facts to support your claim.

Identify Supporting Evidence:

What evidence supports your claim? Use specific evidence and cite where you found it.

Include

a Conclusion:

Wrap-up your argument. Restate your claim and summarize briefly any important ideas. Ask readers to take action.

Revise and Edit:

Does your essay follow guidelines given? Did you check the rubric?Slide37

Persuasive Essay:

Revision Checklist

1. Issue/Topic

Are there multiple viewpoints surrounding

this issue?

Claim

Does the claim have a topic and opinion?

Does

the writer give reasons for making the claim?

Support

What facts,

statistics, examples, and personal experiences are used?

Does the writer use sound reasoning and relevant details?

Is the evidence relevant, accurate, current, and typical?

Audience

To whom do

the reasons, evidence, appeals, and examples seem to be targeted?

Are the above appropriate for the intended audience?

5. Opposing Viewpoints

Does the writer address opposing viewpoints clearly, fairly, and completely?

Does the writer acknowledge and refuse opposing viewpoints with logic and relevant evidence?

Conclusion

Does the writer conclude the argument effectively?