Tom Thomas amp Terry Clifford Music plays a larger role in public radio than many realize Public medias classical music 66 public media organizations offer an all classical service 150 stations 70 streams many translators ID: 566449
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Slide1
State of Play
Tom Thomas & Terry CliffordSlide2
Music plays a larger role
in public radio than many realizeSlide3
Public media’s classical music
66 public media organizations offer an “all classical” service150 stations, 70+ streams, many translators
48 organizations offer news and classical mix
155 stations
Networks, distributors, and producersWFMT, PRI, APM, NPR, PRXInternational broadcasters
Independent producersSlide4
Public media’s classical music
Nearly 11 million Americans listen to public radio classical music each week6.3 million to “all classical” stations
4.2 million to mixed format stations
Around the clock, over
200,000 listeners on average are tuned to an “all classical” stationSlide5Slide6Slide7Slide8
Walrus ResearchSlide9
Walrus ResearchSlide10
Walrus ResearchSlide11
Walrus ResearchSlide12
Walrus ResearchSlide13
Walrus ResearchSlide14
Walrus ResearchSlide15
Walrus ResearchSlide16Slide17Slide18
Walrus ResearchSlide19
Walrus ResearchSlide20
Walrus ResearchSlide21
Walrus ResearchSlide22Slide23
A dynamic, competitive marketplaceSlide24
SiriusXM
11.1%
Internet
Radio
13.6%
AM/FM Radio
75.3%
Other
4.4%
Pandora
9.2%
Share of Radio
S
ervices
Share of Ear
May 2014
TM
Source: Edison Research. Americans spend an average of
2
hours
and 48
minutes each day consuming
radio services
.
This graph represents the share of time spent with each. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.comSlide25Slide26
Mobile Audio continues to expandSlide27Slide28
Manage toward opportunity
A portfolio strategy
Careful stewardship of broadcast assets
Smart
, responsive, interactive services
Growing on-demand use
Understanding use and value across platforms
Next
generation audience
researchSlide29