Assessing Risks and Opportunities of importing olive products from Greece - PowerPoint Presentation

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Assessing Risks and Opportunities of importing olive products from Greece

Ngoc Tu Bui-CEOHANOLI .,JSC- Hanoi- Vietnam

Good health – Bright future

S

ome features

Founded in October 2010 in Hanoi, capital city of Vietnam, products in the market in January 2011. The only company in Vietnam import directly Greek Olive oil and olive products

Mission: promoting, directing, guiding how to use the healthiest products from olives.

B

oosting

the friendship relation, understanding and integration culture between countries.Vision: being the leading importer olive products, distributing to form the habit of using healthy food, new Vietnamese generation with good health to build Vietnam to become wealthy Values: improving the community health, enhancing consumer value and promoting for Hanoi Aims: Bringing the best olive products from Greece to Vietnamese consumers. Responsibility for community. The first choice for consumers. Trust partner for investors

Facts

Practice

Achievement

Lessons

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Vietnam-World's most

attractive markets 1. A growing young population ( 70 /90 millions) and rapid urbanization.

2. Average income is improving. 3. Lifestyle changes4. Government policy open 5. Idea: Greek Olive oil- one of the best olive oils in the world- no image/ idea for Vietnamese

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facts

L

acks of knowledge of olives ( quality levels of Olive oil )=> Systems of law/ tax, customs ( Europe/ Vietnam)

Government policies ( tax/ bank loan policy..)Currency divert fluctuated ( Euro / VND)Way of management- procedure in trade

Home market ( accept or not?)Difference in testing products ( not member of IOOC)

Unstable situation of the world economy

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Risks

Competitiveness ( Italy / Spain brand names.. in home market)Limitation of Knowledge of Olive oil / Greece

Average income low consumers limitedTraditional habit ( using seed oils/ animal fatty)

LanguageEconomic situation / world economy Vietnam Embassy in Athens opened in 2012

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C

hallenges

1. Internet- good opportunity in searching for the products- sort out the information/ firms/ seeking experts for understanding local market

2. Lifestyle changing ( full- quality- healthy)3. Products ( food)– needs and fast consumption

4. Effective help from experts ( Greek expert OLICO S.A), social network5. Relation between two countries5. Economy situation ( 2 sides) ( more choice)

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opportunities

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P

ractices

Products sold in Big cities in main regions in Vietnam Vietnamese are getting to know about Greek olive oils and olives

Starting to form a new way in using healthy food for Vietnamese

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achievements

Dos Need analyses- Focus on target. Small to big

Exploit internet, ICT ( saving money- E-trade)Seeking the help ( experts, banks/ funds other sources)Careful plan- management skills upgradedLegal procedures/ legal fencePursuit the target Flexibility

Don’tsToo rush in practiceForget to get advice from experts, consults both local country and home

Legal procedures Spend too much on advertising, facilitiesBreak laws

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lessons

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Sincere thanks to Summit Global of Women,Vietnam Chamber of Commerce and Industry , Ambassador of Greece Madam Rosa

Ieremea , Mr Michael Casfikis, president of OLICO.SA

Ngoc Tu Bui-CEOHANOLI .,JSC- Hanoi- Vietnam

Good health – Bright future