2021 OOH Facts & Figures Ad Spend Performance OOH

Transcript:2021 OOH Facts & Figures Ad Spend Performance OOH:
2021 OOH Facts & Figures Ad Spend Performance OOH Displays 2 Source: OAAA Download the OOH displays chart here OOH Ad Spend Grew 16.7% to $7.1 Billion 3 2021 Category Performance versus 2020 Billboards +17% Street Furniture +43% Transit +11% Place-Based +4% DOOH Growth = +23% Access 2021 OOH category performance data by quarter here Strong OOH Increase from 2020 4 Source: OAAA Access historical annual OOH performance from 1970- 2021 OOH Ad Spend by Top Ten Industry Product Categories 5 Source: Kantar, OAAA Access 2021 OOH revenue press release and category performance data by quarter here MegaBrands 2021 – Top Ten OOH Advertisers and Parent Cos. Advertisers McDonald’s Apple Geico Amazon American Express Coca-Cola Allstate Google Walt Disney Pictures HBO 6 Parent Companies Walt Disney Company McDonald’s Corp. Apple Inc. Berkshire Hathaway Inc. AT&T Inc. Comcast Corp. Amazon.com Inc. Viacom/CBS Inc. Roark Capital Group Coca-Cola Company Source: Kantar Download the MegaBrands report here 7 Download the complete list of advertisers here Top Ten Advertisers by Dollar Increase over 2020 Spend Source: Kantar 8 Download the complete list of advertisers here Top Ten Advertisers by Percentage Increase over 2020 Spend Source: Kantar Top 20 Local Ad Spend Markets 9 Download the list of rankings for all markets here Source: Kantar Local Ad Spend by Market by Medium 10 Download the complete list of markets here Source: Kantar Top 20 OOH Ad Spend Markets 11 Download the complete list of markets here Source: Kantar Top OOH Ad Spend Markets by Share of Local Ad Spend 12 Download the complete list of markets here Source: Kantar Note “All Other” market definition includes CBSAs overlapping multiple DMAs or mobile OOH appearing in more than one market. Total Ad Spend by Industry Product Category by Medium 13 Source: Kantar Download the complete list of product categories by medium here Total Ad Spend by Industry Product Category by Month 14 Download the complete list of product categories by month here Source: Kantar OOH Share of Total Core Media 15 Source: MAGNA, OAAA Download historical market share data here Major Media Growth 2021 + 2022 Projections 16 Source: MAGNA