2021 OOH Facts Figures Ad Spend Performance OOH Displays 2 Source: OAAA Download the OOH displays chart here OOH Ad Spend Grew 16.7 to 7.1 Billion 3 2021 Category Performance versus 2020 Billboards 17 Street Furniture 43 Transit
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OOH Ad Spend Grew 16.7% to $7.1 Billion 3 2021 Category Performance versus 2020
Billboards +17%
Street Furniture +43%
Transit +11%
Place-Based +4% DOOH Growth = +23% Access 2021 OOH category performance data by quarter here<br>
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Strong OOH Increase from 2020 4 Source: OAAA Access historical annual OOH performance from 1970- 2021<br>
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OOH Ad Spend by Top Ten Industry Product Categories 5 Source: Kantar, OAAA Access 2021 OOH revenue press release and category performance data by quarter here<br>
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MegaBrands 2021 – Top Ten OOH Advertisers and Parent Cos. Advertisers
McDonald’s
Apple
Geico
Amazon
American Express
Coca-Cola
Allstate
Google
Walt Disney Pictures
HBO 6 Parent Companies
Walt Disney Company
McDonald’s Corp.
Apple Inc.
Berkshire Hathaway Inc.
AT&T Inc.
Comcast Corp.
Amazon.com Inc.
Viacom/CBS Inc.
Roark Capital Group
Coca-Cola Company Source: Kantar Download the MegaBrands report here<br>
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7 Download the complete list of advertisers here Top Ten Advertisers by Dollar Increase over 2020 Spend Source: Kantar<br>
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8 Download the complete list of advertisers here Top Ten Advertisers by Percentage Increase over 2020 Spend Source: Kantar<br>
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Top 20 Local Ad Spend Markets 9 Download the list of rankings for all markets here Source: Kantar<br>
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Local Ad Spend by Market by Medium 10 Download the complete list of markets here Source: Kantar<br>
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Top 20 OOH Ad Spend Markets 11 Download the complete list of markets here Source: Kantar<br>
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Top OOH Ad Spend Markets by Share of Local Ad Spend 12 Download the complete list of markets here Source: Kantar
Note “All Other” market definition includes CBSAs overlapping multiple DMAs or mobile OOH appearing in more than one market.<br>
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Total Ad Spend by Industry Product Category by Medium 13 Source: Kantar Download the complete list of product categories by medium here<br>
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Total Ad Spend by Industry Product Category by Month 14 Download the complete list of product categories by month here Source: Kantar<br>
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OOH Share of Total Core Media 15 Source: MAGNA, OAAA Download historical market share data here<br>
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Major Media Growth 2021 + 2022 Projections 16 Source: MAGNA<br>
