ABS 200 Business Case Analysis (BCA) Terence

Transcript:ABS 200 Business Case Analysis (BCA) Terence:
ABS 200 Business Case Analysis (BCA) Terence Kahapola Arachchi Brief self introduction Name - Terence Kahapola Arachchi Currently serving as a Senior Lecturer and the Dean of the Faculty of Management at Horizon Campus. Have been teaching undergraduate and master’s level courses for the last seven years Before becoming a university teacher, was an Advanced Level Business Studies teacher at two leading international schools Industry experience in Pharmaceutical and IT industries - In Marketing and Business development. Introduction to the Business Case Analysis (BCA) module Module Aims: This module aims to familiarise standard practices of business case analysis and presentations and develop competencies and skills thereof with some activities. Module content: 1. Nature of a business case and the process of analysing it – 10% 2. Reading and mapping some cases for a case analysis – 40% 3. Linking the map to subject matters, writing the analysis and discussing with others 40% 4. Making comments on others’ analysis and debating the issues – 10% Intended Learning Outcomes (ILOs) of the Module: Knowledge 1. Understand content of a business case including its central problem and analytical questions 2. Understand the connection between a case and subject matters in accounting, business and strategy. Competencies 3. Read and understand cases in relation to their central issues and underlying subject matters 4. Map an analysis combining the related subject matters Intended Learning Outcomes (ILOs) of the Module: Skills 5. Analyse, discuss and present some cases 6. Comment on other’s analysis with a clear position Introduction to today’s topic Nature of a business case and the process of analysing it – 10% This is the first topic of this module. The follow on topics are; Reading and mapping some cases for a case analysis – 40% Linking the map to subject matters, writing the analysis and discussing with others 40% Making comments on others’ analysis and debating the issues – 10% Part 1: Nature of a business case Business case studies are usually summaries of a business situation, problem faced or a strategic choice to be made. A business case may be based on a real-life company OR a fictitious company created by a business case writer. Business case studies can illustrate business theory and show the application of such theory. Why use case studies? Case studies enable students to analyse business issues from a variety of perspectives. Apply critical thinking and problem solving skills