Academic English II: The writing process BY:

Transcript:Academic English II: The writing process BY::
Academic English II: The writing process BY: DIMUTHU DE SILVA Structure of a piece of writing will have: An introduction A Body A Conclusion Structure What is the purpose of writing an introduction? Choose from the list below: Define terms of the title Give your opinion of the subject To show that you have some research of the subject To show the subject is worth writing about To explain in a nutshell what the essay/ article/ document deals with To get the reader’s attention with a provocative idea To show how you need to organise your thoughts Structure: The Introduction Activity: Read the introduction given below and see if your answers to the previous question match this. “1.1 Introduction Modern marketing defines the space between the consumer and the product as a separate and discrete but yet inextricably linked via the common thread of the brand. Against the backdrop of this link, understanding how a brand strategy is built to through brand equity is crucial to retain the consumer, the reputation and finally, the equity itself. The purpose of this essay is to understand the concept as stated above and use them in the application of providing the context of branding strategy to introduce Starbucks Coffee to Sri Lanka.” Structure: The Introduction Remember! There is no standard introduction structure but rather depends on the nature of the research, the conditions of the situation and style of the writer. However, any introduction (exam condition or otherwise) should have some of the elements listed below: Definitions of terms in the title that are unclear Background information to the topic Reference to other writers who have discussed the topic before Your purpose in writing Any limitations to the topic Summary of main points Structure: The Introduction The main body of academic writing pieces generally follow the structures listed below: Description/ Development Kotler et al. (p.263, 2013) defines a brand as the unique space a product or service hold’s in a customer’s heart and mind while branding is how a customer/s own/s this unique space through effective advertising and marketing campaigns. For and Against Whether it is on TV, radio or hoardings at the side of the road, advertisements have become a part of our lives, advertising simply a means of informing the public or does it encourage consumers to purchase products they do not really need? Structure: The Body Comparison/ Evaluation It is