AeroFarms: Presented to: Presented by: DeGroote Consulting, McMaster University Annette Szeliga, Nicole Verni, Stephanie Ebreo, Alex Beran How can AeroFarms make vertical farms the future of crop cultivation while ensuring sustainability
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Presentation Transcript
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AeroFarms: … Presented to:
Presented by: DeGroote Consulting, McMaster University
Annette Szeliga, Nicole Verni, Stephanie Ebreo, Alex Beran<br>
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How can AeroFarms make vertical farms the future of crop cultivation while ensuring sustainability and profitability of its business model?<br>
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preferred solution<br>
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key issues<br>
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key issues 1 2 3 Funding
Venture capital
(Nationalistic Legislation)
Grants Consumer knowledge
Organic perception
Brand awareness Environment & crops
Nutrient dense grains
CO2 emissions, LED lighting 1 2 3<br>
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analysis<br>
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aerospace market analysis 50 In U.S. millions 280 Captured market Market opportunity Revenue (2019) Aerospace US market (2019*)<br>
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location analysis Nine locations
7 in the USA
1 in China
1 in Saudi Arabia
Headquarters in Newark, New Jersey
69,000 sq. ft. warehouse CURRENT FUTURE US Expansion
Camden, New Jersey
Southern New Jersey
Buffalo, New York
International Expansion
Target: 25 farms by 2022<br>
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stakeholder analysis INTEREST POWER Retailers Individuals Venture capital Government Internal resources (Human capital) Consumers
Funding
AeroFarm Partnerships (Airlines)<br>
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analysis<br>
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opportunities<br>
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opportunities 1
Product diversification 3
Community involvement & growth 2
Relocating of farming operations<br>
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product diversification benefits considerations Expand product offering
Potential to solve world hunger
Cater to large consumer base
Leverage data capabilities Capital intensive
No access to additional funding opportunities
Does not directly address consumers
Potential to increase environmental impact
Human capital expertise and resources key issue tracker Funding Environment & crops Consumer knowledge X ? pivot & broaden to include grains and other vegetables in product portfolio, expand crop varieties<br>
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relocating of farming operations benefits considerations Urban centers as distribution hubs
Reduced infrastructure/building cost
Potential expansion of product offering Logistics & transportation of produce and food products, freshness
Lack funding strategy key issue tracker Funding Environment & crops Consumer knowledge X keep current locations in urban centers, expand to rural areas to grow more crops X<br>
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community involvement & growth benefits considerations Community involvements & sustainability
Leverage OpCo in China for funding
Less capital intensive
Educational grants across the USA Human capital & infrastructure for expansion
Logistics for pilot farms
Community partnerships
Allocation of funding for operation key issue tracker Funding Environment & crops Consumer knowledge set up pilots in community areas and a subsidiary OpCo in China <br>
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decision matrix 1
low 5
high<br>
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preferred solution<br>
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preferred solution 0 years 6 months 1 year 2 years+ Community pilot farms Funding & designation China subsidiary Additional renewable energy & crop varieties<br>
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implementation<br>
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F.E.E.D. KEY ISSUE TRACKER Funding
Consumer knowledge
Environment & crops timeline: 0 -12 months ACTION OWNER Establish community partnerships near current locations Pilot logistics Education programs & materials Roll out pilot locations
7 near current (0-3 months)
13 additional (3-12 months) 1 2 3 4 Marc Oshima & marketing team Operations Marc Oshima & marketing team Operations Foster communities. Establish. Expand. Diversify.<br>
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F.E.E.D. KEY ISSUE TRACKER Funding
Consumer knowledge
Environment & crops timeline: 6 months – 2 years ACTION OWNER Explore and apply for government grants (wellness, community) Research and apply for certifications (i.e. Pesticide free) 1 2 Foster communities. Establish. Expand. Diversify. CFO & Finance team ED Harwood
Chief Science Officer<br>
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F.E.E.D. KEY ISSUE TRACKER Funding
Consumer knowledge
Environment & crops timeline: 6 months – 2 years ACTION OWNER Convert China location into Chinese subsidiary Apply for Chinese grants 1 2 Foster communities. Establish. Expand. Diversify. CEO, CFO CFO & Finance team
(China subsidiary) Monitor trade legislations & consider Saudi Arabia for additional subsidiary 3 CEO, CFO<br>
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F.E.E.D. KEY ISSUE TRACKER Funding
Consumer knowledge
Environment & crops timeline: 6 months – 2 years ACTION OWNER R&D into solar wind energy R&D into grain and protein rich foods crop cultivation 1 2 Foster communities. Establish. Expand. Diversify. Ed Harwood, CEO
CFO Ed Harwood,
Chief Science Officer<br>
