AeroFarms: … Presented to: Presented by: DeGroote

Transcript:AeroFarms: … Presented to: Presented by: DeGroote:
AeroFarms: … Presented to: Presented by: DeGroote Consulting, McMaster University Annette Szeliga, Nicole Verni, Stephanie Ebreo, Alex Beran How can AeroFarms make vertical farms the future of crop cultivation while ensuring sustainability and profitability of its business model? preferred solution key issues key issues 1 2 3 Funding Venture capital (Nationalistic Legislation) Grants Consumer knowledge Organic perception Brand awareness Environment & crops Nutrient dense grains CO2 emissions, LED lighting 1 2 3 analysis aerospace market analysis 50 In U.S. millions 280 Captured market Market opportunity Revenue (2019) Aerospace US market (2019*) location analysis Nine locations 7 in the USA 1 in China 1 in Saudi Arabia Headquarters in Newark, New Jersey 69,000 sq. ft. warehouse CURRENT FUTURE US Expansion Camden, New Jersey Southern New Jersey Buffalo, New York International Expansion Target: 25 farms by 2022 stakeholder analysis INTEREST POWER Retailers Individuals Venture capital Government Internal resources (Human capital) Consumers Funding AeroFarm Partnerships (Airlines) analysis opportunities opportunities 1 Product diversification 3 Community involvement & growth 2 Relocating of farming operations product diversification benefits considerations Expand product offering Potential to solve world hunger Cater to large consumer base Leverage data capabilities Capital intensive No access to additional funding opportunities Does not directly address consumers Potential to increase environmental impact Human capital expertise and resources key issue tracker Funding Environment & crops Consumer knowledge  X ? pivot & broaden to include grains and other vegetables in product portfolio, expand crop varieties relocating of farming operations benefits considerations Urban centers as distribution hubs Reduced infrastructure/building cost Potential expansion of product offering Logistics & transportation of produce and food products, freshness Lack funding strategy key issue tracker Funding Environment & crops Consumer knowledge  X keep current locations in urban centers, expand to rural areas to grow more crops X community involvement & growth benefits considerations Community involvements & sustainability Leverage OpCo in China for funding Less capital intensive Educational grants across the USA Human capital & infrastructure for expansion Logistics for pilot farms Community partnerships Allocation of funding for operation key issue tracker Funding Environment & crops Consumer knowledge  set up pilots in community areas and a subsidiary OpCo in China   decision matrix 1 low 5 high preferred solution preferred solution 0 years 6 months 1 year 2 years+ Community pilot farms Funding & designation China subsidiary Additional renewable energy & crop varieties implementation F.E.E.D. KEY ISSUE TRACKER Funding Consumer