AeroFarms – The Future of Farming? LUSEM
Author : test | Published Date : 2025-06-23
Description: AeroFarms The Future of Farming LUSEM Consulting Team Akos Nagy Gustaf Nordin Johanna Sjobloem AnnaMaria Ostermann Presenting to Management Team LUSEM Consulting Agenda LUSEM Consulting LUSEM Consulting A good farmer farms for his
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Transcript:AeroFarms – The Future of Farming? LUSEM:
AeroFarms – The Future of Farming? LUSEM Consulting Team Akos Nagy, Gustaf Nordin, Johanna Sjobloem, Anna-Maria Ostermann Presenting to: Management Team LUSEM Consulting Agenda LUSEM Consulting LUSEM Consulting “A good farmer farms for his children we farm for the world” Key Trends in the agricultural sector LUSEM Consulting A disrupted Industry AeroFarms Business Model for the Future LUSEM Consulting The key concepts your success is built on LUSEM Consulting Vertical Farming Awareness Products Enablers Where are we today? LUSEM Consulting High Impact Low Impact High Acceptance Low Acceptance AeroFarm Traditional Farming Where we will be! LUSEM Consulting High Impact Low Impact High Acceptance Low Acceptance AeroFarm Traditional Farming LUSEM Consulting AeroFarms current sales channels LUSEM Consulting AeroFarms Restaurant Schools Singapore Airlines Corporate Dining Retailers ShopRite Whole Foods Seabra Foods Fresh Direct How does AeroFarms reach it’s customers? LUSEM Consulting The AeroFarm Urban Customer LUSEM Consulting What does the customer care about? Health Safety Price Sustainability Where does the customer live? Urban Cities Who does the customer trust? Government? Media? Institutions? Researchers? Chef Cooks? What does the customer want? Taste Quality Freshness Local produce What happens if there is no understanding! LUSEM Consulting Tangibles White suits Rubber gloves Old factories Relation Weak Long distance Refection Unhealthy Unaware Personality Alien Researchers Culture Lab rats Self-Image Artificial Unhealthy Non-Tasty Sustainably grown, tasty greens that are always fresh Awareness leads to understanding and acceptance! LUSEM Consulting Tangibles White suits Rubber gloves Old factories Relation Weak Long distance Refection Unhealthy Unaware Personality Alien Researchers Culture Lab rats Self-Image Artificial Unhealthy Non-Tasty Sustainably grown, tasty greens that are always fresh Alternative Solutions LUSEM Consulting The right strategy to choose! LUSEM Consulting Implications of AeroFarm Licensing LUSEM Consulting LUSEM Consulting The three building blocks to success! LUSEM Consulting 1. Enable Growth 3. Ensure Variety 2. Create Awareness Step 1: Ensure Growth LUSEM Consulting 1. Enable Growth 2. Create Awareness 3. Ensure Variety ? $ Asset light Fast growth Shared Value Vertical Farming Traditional Farming Universities Governments License data insights Supply technology Expert support Opex: USD 210k / license Capex: USD 4 mn Until 2022 100 new licenses 18 new farms 3 new university partnerships Step 2: Create Awareness LUSEM Consulting 1. Enable Growth 2. Create Awareness 3. Ensure Variety ? $ Demand for product & tech Supply of talent & innovation Communication, technical and legal teams New channels Hackathon Conventions Media presence Governmental lobby Capex: USD 6
