Beautifully Blueland Sustainable. Eco-Friendly.

Transcript:Beautifully Blueland Sustainable. Eco-Friendly.:
Beautifully Blueland Sustainable. Eco-Friendly. Now. Agenda Introduction & Analysis Jon Butler Alternatives & Recommendation Kaitie Collins Implementation Strategy Aidan Moores Financials & Risks Belle Steinhauer What Success Looks Like Jon Butler Challenge How does Blueland consolidate and grow its position in the cleaning products segment and establish a position in personal care segment? Key Issues Key Objectives Recommendation Blueland develop network marketing strategy to grow cleaning product and beauty and personal care segments and establish an exit strategy. Analysis Jon Butler Analysis The Situation NEED TO ESTABLISH A CLEAR EXIT STRATEGY Investor Return 4x Valuation Required Capital for Growth Hockey Stick Curve The Situation: Financial Position STRONG GROWTH Internal Review: Capabilities Internal Review: Challenges Industry Analysis: Competition COMPETING ON PRICE Branch Basics Concentrated Liquid -> $75 kit CleanCult Coconut Powder -> $170 kit Force of Nature Salt + Vinegar -> $80 kit CleanCult Coconut Powder -> $170 kit Global FMCG Companies Concentrated liquids + less plastic Blueland $18 Starter $2 Refill The Target: Sustainable Sam Target: Gen-Z micro-influencers Alternatives & Recommendation Kaitie Collins Alternatives Alternative #1: Expand into Retail Alternative #2: Merge with Honest Beauty Alternative #3: Develop Network Marketing & Position to Sell Decision: Develop Network Marketing & Position to Sell Recommendation Blueland develop network marketing strategy to grow cleaning product and beauty and personal care segments and establish an exit strategy. Implementation Aidan moores Implementation Formalize organizational structure Introduce network marketing distribution model Launch Blueland Beauty Identify potential suitors Activity Plan Implementation Slides Blueland Beauty Blueland Pop-Ups & Blueland Micro Influencers Blueland Free 2026 and Beyond Blueland to explore strategic partnership with Honest Beauty with goal of acquisition. Implementation Budget Financials & Risks Belle Steinhauer How much will this cost? Where will the money come from? External Investors Financial Projections Financial Projections Risks & Mitigations What Success Looks Like Jon Butler What Success Looks Like Questions? Thank you Contingency Plan IPO Financial Assumptions 2022 annual sales revenue of $50 million Valuation multiple of 4X