Bobsla – Electric Fun on Snow Angus Cheung | Sunny

Transcript:Bobsla – Electric Fun on Snow Angus Cheung | Sunny:
Bobsla – Electric Fun on Snow Angus Cheung | Sunny Sun | Eden Sorrell | Raymond Franczuk Asper School of Business Presenting to: Sergey Ignatyev, CEO of Bobsla Innovation on Snow Understanding the challenge Financial Stability Competitive Product Positioning Viable Business Model How can Sergey position Bobsla with competitive business model that will attract investors’ funding? Challenges Problem Goals Acquire investors’ funding Position Bobsla with competitive advantage Develop sustainable and profitable business model Differentiate Bobsla by focusing on the business and entertainment space Our Recommendation $15 million profit in 5 yrs Expansion into NA 0.91 ROI Position as Go Kart of the Snow Provide aftermarket Support Expand offering to Northern USA and Canada 1 3 2 Unique offering from the traditional market Expensive ($10-25k) Heavy & dangerous Major Pollutant (2-4x) Noisy (90dBa) Unique competitive advantage as a fun in the snow vehicle Lower costs Roll cage safety Emissions-free Zero-noise Traditional Snowmobiles Bobsla Traditional Snowmobiles i-Cat Pro Focused positioning to differentiate from competition Aurora E-Sled Consumer Oriented Costs Mattro ROVO DC Polaris / Zero Motorcycles Traditional Snowmobiles i-Cat Pro Focused positioning to differentiate from competition Aurora E-Sled B2C Costs Mattro ROVO DC Polaris / Zero Motorcycles Bobsla B2B Like Harley riders or Jeep owners Why Bobsla must differentiate from the core snowmobile market Bobsla does not appeal to the same customer demographic as a traditional snowmobile does Bobsla must differentiate its product and focused on a niche market Where in the B2B can Bobsla target? Go-Karts & Amusement Parks Ski Resorts Fun entertainment Outdoors snow demographic Seasonal Built-in Facilities Can turn existing go-kart tracks into snow kart tracks Can create new snow-kart tracks or use as general transport Bobsla should target existing markets where traditional snowmobiles do not have access to National Parks Restricted Too large to access Go Karts of the Snow Why North American market is critical to success Over 1.1 million registrations in US Over 600k registrations in Canada Bobsla must reach this market with its entertainment-focused product Affinity to snow sports and entertainment Pathway to success for Bobsla Financial Stability Competitive Product Positioning Viable Business Model How can Sergey position Bobsla with competitive business model that will attract investors’ funding? Alternatives Direct B2C Sales Global Patent Licensing Focus on B2B and entertainment Position Bobsla as a direct-to-consumer product and compete against traditional snowmobiles Patent design and technologies and license to global competitors for low-risk ROI Differentiate by