BOBSLA FIA CONSULTING (Brazil) Ezequias rodrigues

Transcript:BOBSLA FIA CONSULTING (Brazil) Ezequias rodrigues:
BOBSLA FIA CONSULTING (Brazil) Ezequias rodrigues Mariana pinto Natasha MUNHOES Nathan mendes OUR TEAM NATHAN MENDES Finance NATASHA MUNHOES Marketing & Strategy MARIANA PINTO Operations EZEQUIAS RODRIGUES Marketing & Strategy KEY ISSUE Define HOW BOBSLA WILL SUCCESFULLY ENTER IN THE MARKET Sales (product) or Leasing (service) Low or High price Functional vehicle Personal vehicle Recreation Europe USA Canada Number of supplies Manufacturing plant location Production capacity KEY BUSINESS MODEL PRICING POLICY PRODUCT POSITIONING TARGET MARKETS MANUFACTURING PRACTICES DISTRIBUTION, MARKETING AND SALES STRATEGIES Sales channels Communication and Advertising Bobsla should be offered mainly as a service (leasing) to premium hotels and resorts as functional and recreational vehicle Outsourcing general pieces Manufacturing critical parts Increasing production capacity with new production plant in North America Marketing focused on trade fairs and trade shows Market analysis The only one to offer zero emissions, being ellectric Offers virtually zero noise, Offers instant torque and fast acceleration Won many prestigious award designs Competitors are expensive, heavy, dangerous or/and polluting The global market is still underexplored for electric snowmobiles There are an increasing demand for snowmobiles, with expected growth by 3.5% from 2016 and 2021 Opportunities Strengths Lack of money for investment Does not have a stablished business model plan Limited capacity of production Weaknesses The price of snowmobiles are high, and can hamper market growth Snowmobiles have strict regulations regarding their place of use There are other companies developing electric products to compete in the market Threats Scenarios analysis Focus on B2B Priority Transform the company in an events agency Focus on B2C 3 1 2 4 Risks and mitigation 7 Recommendation Potential risks Focus on selling B2B Risks mitigation The business model should be focused on b2b for either leasing or purchasing options LEASING FOR HIGH VOLUME SELLING FOR LOW VOLUME RENTING FOR ENTRETAINMENT FUNCTIONAL USE FOR HIGH VOLUME (Expected 80% of income coming from leasing) FOR LOW VOLUME (Expected 20% of income coming from purchase) leasing purchasing TARGET SKI RESORTS BIG HOTEL CHAINS SMALL HOTEL CHAINS EUROPE (short-term) NORTH AMERICA (mid-term) MODEL PURPOSE Short and mid-term marketing plan Marketing Strategy focused on B2B & B2B2C: Promotional materials at hotel & resorts Promotional Bobsla support at key resorts Strong social media presence Formula on Snow Partnership with Red Bull for marketing awareness in key winter sports events Fairs in Europe and North America (closer to the expansion date) Europe North America Bobsla will be valuated