BOBSLA Riding into the future January 2022 The
Description: BOBSLA Riding into the future January 2022 The process Key Objectives Analysis I II To create a business strategic plan for profitability and sustainability KEY OBJECTIVES Target Markets Product Positioning III IIII Distribution marketing
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slide1. BOBSLA
Riding into the future January 2022<br>
slide2. The process<br>
slide3. Key Objectives & Analysis I II To create a business strategic plan for profitability and sustainability KEY OBJECTIVES Target Markets Product Positioning III IIII Distribution marketing and sales strategies Challenge<br>
slide4. The significance of economic inequality Geographical Markets The global market With 1.4-1.8 billion revenue per year and steady growth there is significant potential in the snowmobile market
85% market share is concentrated in the US, Russia and Canada, there are 15% optional for penetration in Europe Key Objectives & Analysis Target Markets marketing and sales strategies Product Positioning Distribution USA Canada Europe Russia Slow and solid increase<br>
slide5. Analysis What are the positioning options facing Bobsla In B2B sales there is a wider scale option, a wider pocket and an option for more uses Target Markets marketing and sales strategies B2B B2C Fun Fun + Functionality 10-15K$ 11.9K$ Ski resorts
Hotels Bobsla’s value proposition tailored for ski resorts and hotels Green Compact Low weight unique driving pleasure high levels of safety Attractive
price Guest tours
Transport from place to place
Attraction Product Positioning Distribution<br>
slide6. Competitors in the world Attractiveness price Bobsla has a competitive advantage in both price and special features Key Objectives & Analysis Special Features: Weight, and Green Energy BOBSLA Aurora e-sled i-Cat Pro9 Mattro ROVO DC Zero Motorcycles? New competitor (2021) Operating in markets: USA, Scandinavia, Canada<br>
slide7. Production and sales strategy The part of the production chain that requires focusing Marketing and sales Assemble Buy parts from 20 subcontractors Design Key Objectives & Analysis The production chain Location: Europe (Austria) No budgets are currently being invested in marketing Minimal production costs and lack of investment in marketing Unit production costs: $ 7,000 and $ 5,000 in mass production marketing and sales strategies<br>
slide8. Alternatives Sales and Distribution Business Model Position Target Markets<br>
slide9. B2B
What it means?
Work directly to other businesses. B2C
What it means?
Work directly to costumers. Sales and Distribution Alternatives<br>
slide10. Sales and Distribution YES NO Alternatives<br>
slide11. Sales and Distribution YES NO Alternatives<br>
slide12. Sales and Distribution YES NO Alternatives<br>
slide13. Fun
What it means?
Sports and competition.
Why?
You provide the best tool to enjoy snow and keep it safe. Service
What it means?
Help in accident intervention, ski lift maintenance, etc.
Why?
Do a faster, easier and safer job on snow. Leisure
What it means?
Lift to restaurants, bars and chalets along.
Why?
Provide the best Position Alternatives<br>
slide14. Position YES NO Alternatives<br>
slide15. Position YES NO Alternatives<br>
slide16. Business Model Alternatives Direct Sale
What?
Sell the vehicles to the clients. Rent
What?
Operate and rent vehicles on site to clients.<br>
slide17. Business Model YES NO Alternatives<br>
slide18. Business Model YES NO Alternatives<br>
slide19. Target Markets Alternatives Canada & USA
Why?
Two of the largest markets right now. Russia
Why?
One of the largest markets right now. Europe
Why?
Your current business place.<br>
slide20. Target Markets YES NO Alternatives<br>
slide21. Target Markets YES NO Alternatives<br>
slide22. Target Markets YES NO Alternatives<br>
slide23. Recommendation 1st + 2nd year Recommendation 3rd – 5th year Sales and distribution B2B B2B + B2C Business model Emphasis on functionality Target markets Positioning Leisure & functionality Direct sale Direct sale Europe Europe + Canada<br>
slide24. Recommendation 1st + 2nd year Recommendation Sales and distribution B2B Business model Emphasis on functionality Target markets Positioning Direct sale Europe<br>
slide25. Recommendation Recommendation 3rd – 5th year Sales and distribution B2B + B2C Business model Target markets Positioning Leisure & functionality Direct sale Europe + Canada<br>
slide26. Recommendation Sales & Marketing Customer relations R&D Recommendation Department expansion<br>
slide27. Recommendation Sale on distribution channels depending on the period.
Collecting data to improve sales.
Creating collaborations for events.
Ongoing PR. Recommendation Sales & Marketing<br>
slide28. Recommendation Partner relationship with customers that includes collecting feedback to improve the customer experience.
Servicing. Recommendation Customer relations<br>
slide29. Recommendation Improving the product, including with the help of data collected from the customer experience and competitors in the market. Recommendation R&D<br>
slide30. Implementation Plan Implementation Creating a marketing plan that emphasizes the functional aspect
Contact ski slopes and high-end ski resorts
Recruitment of customer relations, sales and R&D teams
Search for investors in sustainability projects Extension of of customer relations, sales and R&D teams
Starting an expansion into the Canadian market
Contact emergency services
Starting a marketing campaign for customers
Collaboration to increase brand awareness<br>
slide31. Implementation Financial Projections – Income Formula:
product price * number of countries that already tried Bobsla * number of hotels and sky areas * average number purchase
11,900* 4 * 8 * 4 = 15,232,000
* (1+ industry growth rate )* (1+ company estimated year to year growth rate) = 15,232,000 * 1.035 * 1.06 = 1,671,102 Financial Projections<br>
slide32. Implementation The company would have more cash to invest in manufacturing Financial Projections<br>
slide33. Implementation Financial Projections – Income Formula:
* (1+ industry growth rate )* (1+ company estimated year to year growth rate) = 15,232,000 * 1.035 * 1.06 = 1,671,102* 1.035 * 1.06 = 2,059,970.9
Long Term:
B2C –
product price * European market * market penetration * a * (1+ industry growth rate )
12,500* 180 M * 0.0001 * 1.035 Financial Projections<br>
slide34. Financial Analysis –
Investments Costs Formula:
Manufacturing – 7000* 150 (max capable amount) = Financial Projections<br>
slide35. Implementation Financial Projections - Expenses Financial Projections<br>
slide36. Implementation Financial Projections - Expenses Formula:
Manufacturing – 150 * 7000 = 1,050,000 – first two years
Third year – 1800 *5000 = 9M
Fourth year – 9000*5000 = 45M
Fifth year – 18000 * 5000= 90M Financial Projections<br>
slide37. NPV 20,547M$ - Positive cash flow Implementation Financial Projections- NPV Financial Projections<br>
slide38. Risk & Risk Mitigation Probability Impact legislation Risk & Risk Mitigation<br>
slide39. Risk & Risk Mitigation Probability Impact legislation Risk & Risk Mitigation Competition<br>
slide40. Risk & Risk Mitigation Probability Impact legislation Risk & Risk Mitigation Competition Demand<br>
slide41. Thank you!<br>
Riding into the future January 2022<br>
slide2. The process<br>
slide3. Key Objectives & Analysis I II To create a business strategic plan for profitability and sustainability KEY OBJECTIVES Target Markets Product Positioning III IIII Distribution marketing and sales strategies Challenge<br>
slide4. The significance of economic inequality Geographical Markets The global market With 1.4-1.8 billion revenue per year and steady growth there is significant potential in the snowmobile market
85% market share is concentrated in the US, Russia and Canada, there are 15% optional for penetration in Europe Key Objectives & Analysis Target Markets marketing and sales strategies Product Positioning Distribution USA Canada Europe Russia Slow and solid increase<br>
slide5. Analysis What are the positioning options facing Bobsla In B2B sales there is a wider scale option, a wider pocket and an option for more uses Target Markets marketing and sales strategies B2B B2C Fun Fun + Functionality 10-15K$ 11.9K$ Ski resorts
Hotels Bobsla’s value proposition tailored for ski resorts and hotels Green Compact Low weight unique driving pleasure high levels of safety Attractive
price Guest tours
Transport from place to place
Attraction Product Positioning Distribution<br>
slide6. Competitors in the world Attractiveness price Bobsla has a competitive advantage in both price and special features Key Objectives & Analysis Special Features: Weight, and Green Energy BOBSLA Aurora e-sled i-Cat Pro9 Mattro ROVO DC Zero Motorcycles? New competitor (2021) Operating in markets: USA, Scandinavia, Canada<br>
slide7. Production and sales strategy The part of the production chain that requires focusing Marketing and sales Assemble Buy parts from 20 subcontractors Design Key Objectives & Analysis The production chain Location: Europe (Austria) No budgets are currently being invested in marketing Minimal production costs and lack of investment in marketing Unit production costs: $ 7,000 and $ 5,000 in mass production marketing and sales strategies<br>
slide8. Alternatives Sales and Distribution Business Model Position Target Markets<br>
slide9. B2B
What it means?
Work directly to other businesses. B2C
What it means?
Work directly to costumers. Sales and Distribution Alternatives<br>
slide10. Sales and Distribution YES NO Alternatives<br>
slide11. Sales and Distribution YES NO Alternatives<br>
slide12. Sales and Distribution YES NO Alternatives<br>
slide13. Fun
What it means?
Sports and competition.
Why?
You provide the best tool to enjoy snow and keep it safe. Service
What it means?
Help in accident intervention, ski lift maintenance, etc.
Why?
Do a faster, easier and safer job on snow. Leisure
What it means?
Lift to restaurants, bars and chalets along.
Why?
Provide the best Position Alternatives<br>
slide14. Position YES NO Alternatives<br>
slide15. Position YES NO Alternatives<br>
slide16. Business Model Alternatives Direct Sale
What?
Sell the vehicles to the clients. Rent
What?
Operate and rent vehicles on site to clients.<br>
slide17. Business Model YES NO Alternatives<br>
slide18. Business Model YES NO Alternatives<br>
slide19. Target Markets Alternatives Canada & USA
Why?
Two of the largest markets right now. Russia
Why?
One of the largest markets right now. Europe
Why?
Your current business place.<br>
slide20. Target Markets YES NO Alternatives<br>
slide21. Target Markets YES NO Alternatives<br>
slide22. Target Markets YES NO Alternatives<br>
slide23. Recommendation 1st + 2nd year Recommendation 3rd – 5th year Sales and distribution B2B B2B + B2C Business model Emphasis on functionality Target markets Positioning Leisure & functionality Direct sale Direct sale Europe Europe + Canada<br>
slide24. Recommendation 1st + 2nd year Recommendation Sales and distribution B2B Business model Emphasis on functionality Target markets Positioning Direct sale Europe<br>
slide25. Recommendation Recommendation 3rd – 5th year Sales and distribution B2B + B2C Business model Target markets Positioning Leisure & functionality Direct sale Europe + Canada<br>
slide26. Recommendation Sales & Marketing Customer relations R&D Recommendation Department expansion<br>
slide27. Recommendation Sale on distribution channels depending on the period.
Collecting data to improve sales.
Creating collaborations for events.
Ongoing PR. Recommendation Sales & Marketing<br>
slide28. Recommendation Partner relationship with customers that includes collecting feedback to improve the customer experience.
Servicing. Recommendation Customer relations<br>
slide29. Recommendation Improving the product, including with the help of data collected from the customer experience and competitors in the market. Recommendation R&D<br>
slide30. Implementation Plan Implementation Creating a marketing plan that emphasizes the functional aspect
Contact ski slopes and high-end ski resorts
Recruitment of customer relations, sales and R&D teams
Search for investors in sustainability projects Extension of of customer relations, sales and R&D teams
Starting an expansion into the Canadian market
Contact emergency services
Starting a marketing campaign for customers
Collaboration to increase brand awareness<br>
slide31. Implementation Financial Projections – Income Formula:
product price * number of countries that already tried Bobsla * number of hotels and sky areas * average number purchase
11,900* 4 * 8 * 4 = 15,232,000
* (1+ industry growth rate )* (1+ company estimated year to year growth rate) = 15,232,000 * 1.035 * 1.06 = 1,671,102 Financial Projections<br>
slide32. Implementation The company would have more cash to invest in manufacturing Financial Projections<br>
slide33. Implementation Financial Projections – Income Formula:
* (1+ industry growth rate )* (1+ company estimated year to year growth rate) = 15,232,000 * 1.035 * 1.06 = 1,671,102* 1.035 * 1.06 = 2,059,970.9
Long Term:
B2C –
product price * European market * market penetration * a * (1+ industry growth rate )
12,500* 180 M * 0.0001 * 1.035 Financial Projections<br>
slide34. Financial Analysis –
Investments Costs Formula:
Manufacturing – 7000* 150 (max capable amount) = Financial Projections<br>
slide35. Implementation Financial Projections - Expenses Financial Projections<br>
slide36. Implementation Financial Projections - Expenses Formula:
Manufacturing – 150 * 7000 = 1,050,000 – first two years
Third year – 1800 *5000 = 9M
Fourth year – 9000*5000 = 45M
Fifth year – 18000 * 5000= 90M Financial Projections<br>
slide37. NPV 20,547M$ - Positive cash flow Implementation Financial Projections- NPV Financial Projections<br>
slide38. Risk & Risk Mitigation Probability Impact legislation Risk & Risk Mitigation<br>
slide39. Risk & Risk Mitigation Probability Impact legislation Risk & Risk Mitigation Competition<br>
slide40. Risk & Risk Mitigation Probability Impact legislation Risk & Risk Mitigation Competition Demand<br>
slide41. Thank you!<br>