BY: DaShaun Amos Dicks Sporting Goods Leading company in the Sporting GoodsRetail Industry in front of the following: Big 5 Sporting Goods Hibbett Sports The Sports Authority Academy Sports and Outdoors Recreational Equipment, Inc. (REI)
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Presentation Transcript
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BY: DaShaun Amos<br>
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Dick’s Sporting Goods Leading company in the Sporting Goods/Retail Industry in front of the following:
Big 5 Sporting Goods
Hibbett Sports
The Sports Authority
Academy Sports and Outdoors
Recreational Equipment, Inc. (REI)<br>
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History of Dick’s Back in the 1950’s, Richard “Dick” Stack’s idea to expand an Army/Navy Store was denied because he “wouldn’t have made a good Business Person
IPO: October 15, 2002-October 21, 2002
Subsidiaries:
Golf Galaxy
Golfworks
Field & Stream
True Runner
Blue Sombrero<br>
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Shopping Brands and Products Brands: Nike, Under Armour, Jordan, Adidas, Asics, New Balance, The North Face, Columbia…..(30 total)
Products: Sporting Goods, Athletic apparel, Outerwear, Sportswear, Athletic & Casual footwear, Fitness equipment, and Outdoor equipment<br>
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Geographically Speaking Dick’s is only located in the U.S.
Has a total of 518 stores spread throughout 40+ States full of 29,800 employees<br>
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Dick’s Use of Strategy Dick’s uses their customers’ interest in Sports to attract them
Then provide you with a wide variety of top brands and products at competitive prices
http://www.youtube.com/watch?v=V2pa38Ggbr0<br>
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Core Competencies/Raison D’etre Core Competencies
Store-within-a-Store Concept
IN-Season sports/activities
Firms pays costs in order for employees to be certified personal-fitness trainers
Dick’s reason for existence is to help people pursue their athletic dreams like Richard was able to pursue his.<br>
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Community Service Dick’s brings in professional athletes for the community to interact with.<br>
Senior Vice President-Chief Accounting Officer: Joe R. Oliver<br>
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Dick’s Future Success Already thinking into the future
Plans to spend roughly $1.8B in the next five years to help reach their $10B sales target
Adding 300 more stores to their collection in the next four years<br>
