Campaign Information Sharing Guide Outlining Kooths DontDoItAlone campaign and how to share it on social media About the Campaign Launching this ChildrensMentalHealthWeek But when it comes to mental health problems, you should never
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Presentation Transcript
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Campaign Information & Sharing Guide Outlining Kooth’s #DontDoItAlone campaign and how to share it on social media<br>
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About the Campaign Launching this #ChildrensMentalHealthWeek But when it comes to mental health problems, you should never deal with it alone.
We want to create an uplifting and positive film to remind teenagers that they are not alone when dealing with their mental health. There is always someone there to talk to.
We will be releasing this video on Monday 1st February at the start of #ChildrensMentalHealthWeek and would love you to share it too. There are some things in life you might want to keep to yourself. Like singing embarrassing song lyrics or talking with your cat or... you get the picture!<br>
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Faces of the Campaign Jax Jones AmeliaDimz Chunkz Riyadh Khalaf Joy Crookes The talent in the video are relatable and come from varied backgrounds that will help us reach a wide audience of young people with our ‘Don’t Do It Alone’ message.<br>
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Talent Bios & Social Handles Jax Jones AmeliaDimz Chunkz Riyadh Khalaf Joy Crookes DJ & Number-One Record Producer @jaxjones @jaxjones @OnMyJaxJones Rapper, YouTuber,
MOBO Award Winner @chunkz @chunkz Singer & BRIT Award Nominee @joycrookes @joycrookes @joycrookes YouTuber, Influencer
and Journalist @ameliadimz @ameliadimz Broadcaster, Celebrity Masterchef Winner, Podcaster & LGBTQ+ Writer @riyadhk @riyadhk @riyadhkofficial<br>
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Sharing & Accessing the Video Comms Ideas: Your contact at Kooth along with marketing@kooth.com will be in touch with you to explain the different ways you can support our campaign. They will also be on hand if you need any support and can answer any questions you may have about the video.
To the right are some ways that you can share our video and support our campaign. We’ve constructed this primarily for schools and GPs but we encourage anyone who has a stake in supporting children and young people’s mental wellbeing to use some of these ideas.<br>
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Video Sharing Rules Due to strict contractual obligations with the talent featured in this video, under no circumstances are you able to download the video to host on your own channels. We’d really love for you to share the video via the hosted link here: This video can’t be reposted after 01.08.2021. You don’t need to remove it after this date, it just can’t be re-used.
If anyone responds a social post about Kooth expressing they may need support, please direct them to kooth.com or our urgent support page. If you’re unsure on how to respond please email marketing@kooth.com as soon as possible. Please do not direct them to our social channels as we are unable to provide emotional support via social media. ! https://youtu.be/PEShtD0vTzc (Goes live 8:20am 1 Feb-do not schedule before this time)<br>
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Campaign Release Timeline The video is under strict embargo until 8:20am on Monday 1st February 2021. Please do not publish anywhere before this time.
Due to contractual obligations, you are able to publish on your channels as many times as you like until 1st August 2021. After this time the content can stay on your channels but you cannot post again.
Here are just a few handy dates within the initial 6 month period where you might want to consider reposting the video:<br>
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Suggested Social Copy This #ChildrensMentalHealthWeek, @kooth_plc alongside @chunkz, @ameliadimz, @jaxjones, @joycrookes and @riyadhk are reminding us #DontDoItAlone when it comes to our #MentalHealth. Find out what they maybe should be doing alone here: This #ChildrensMentalHealthWeek, @koothplc alongside Chunkz, Amelia Dimoldenberg, @OnMyJaxJones , @joycrookes and @riyadhkofficial are reminding us #DontDoItAlone when it comes to our #MentalHealth. Find out what they maybe should be doing alone here: *** Please re-gram post from @kooth_UK – instructions can be found on the next page***<br>
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How to Re-gram 1. Make sure your comms person has access to a re-gram app. You can download them via your app store. Make sure you download a trusted app with at least a 4.5* rating
2. Follow the app’s instructions which will allow you to repost the video directly onto your own Instagram. This should allow you to keep our original copy with all celebrities already tagged
3. Please make you give permissions for a reposted watermark or declare the video is a repost in the comments or copy
4. If you don’t want to download 3rd party apps to re-gram, there is always the option to share Kooth’s grid video to your stories. You can add the hashtag #DontDoItAlone to your stories<br>
Kooth links We’d love for you to share links to Kooth when sharing this campaign online, please see the links below based on your organisation:<br>
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Don’t Do It alone Content on Kooth Here is just some of the amazing content our content team have coordinated for the don’t do it alone campaign.
Kooth Activities
Don’t do it alone activities:
Practise Asking for Help
Send a Letter to Someone you Love
Express yourself activities:
Dance Like Nobody’s Watching
Create a Positive Word Board
Articles
Express yourself hub article – This piece links to other Kooth articles about expressing yourself to fit the CMHW theme.
Don’t do it alone article - Featuring quotes from the celebrities, links to the video and information around reaching out and getting support.
Podcast
Our content team will be releasing a 10 minute podcast for the don’t do it alone campaign. It will be published on the 5th of February on our Kooth Podcast Spotify page.<br>
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Referring to Kooth Do’s: Don’ts: We are an online mental wellbeing service for children and young people/ for adults (depending on which service you’re referring to).
We encourage you to refer to us as an online mental wellbeing community as peer support is a huge part of what we provide.
We have a range of different features that support our service users:
Content featuring articles written by users
Discussion boards
Mini activity hub
Log and track personal goals
Reflection on personal journals
Chats with our friendly team of qualified professionals We are not a charity (even though our service is free for the end user).
Counselling services are not all we offer.
Please don’t take screenshots from our website or logo. If you’re looking for an image to promote Kooth, please go to promote.kooth.com email marketing@kooth.com<br>
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Support Any questions surrounding our social media best practices or if you have any queries about upcoming campaigns, please email: marketing@kooth.com<br>
