Campaign Update April 2019 Campaign Information
Description: Campaign Update April 2019 Campaign Information Fundraising campaigns . . . are a means by which institutions for a finite period of time intensify their efforts to raise money. CASE Reporting Standards Management Guidelines Campaign
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slide1. Campaign Update April 2019<br>
slide3. Campaign Information “Fundraising campaigns . . . are a means by which institutions for a finite period of time intensify their efforts to raise money.”
CASE Reporting Standards & Management Guidelines<br>
slide4. Campaign Information $75 million goal
$47.2 million raised to date (63% of goal)
Public Phase Kick-Off on June 14, 2019
Anticipated Wrap-Up in mid-2022 (three year public phase)
Most USM Institutions are or will be conducting a Campaign<br>
slide5. Campaign Information Comprehensive Campaign whose priorities reflect investment in people
Students
Faculty/Staff
Community Engagement
May include selected capital projects<br>
slide6. President’s Priorities Student Success – Access and Affordability
Diversity, especially among Faculty and Staff
Stewardship of Resources and the Environment
Community Involvement<br>
slide7. Campaign Management and Volunteer Structure<br>
slide8. Actions to Date Quarterly Meetings with Deans/VPs/Athletic Director
Academic Leadership Involvement Meeting with Fundraisers, Prospect Management, Marketing, and Public Relations
All Deans have attended training at CASE’s Development for Deans
Securing Volunteers for Committees
GonserGerber training sessions for boards, faculty, staff, etc.<br>
slide9. Campaign Creative Team Theme Development and Expansion: The main concept can be combined with several categorical taglines representing the various giving areas. These also are changeable and flexible throughout the campaign.
We Are SU
Together We Share Success
We Are SU
Together We Create Connections
We Are SU
Together We Transform Tomorrow<br>
slide10. Campaign Creative Team Marketing Plan Development and Execution
Establish budgets and deadlines
Define target audiences
Develop Integrated Marketing Strategies and Materials: Website, Copywriting, Printed Materials, Photography, Videography, Public Relations, Social Media Channels, Hashtags, Email Campaigns, Direct Mail, Giveaways, Paid Print Advertising, Broadcast Promotion, Digital Advertising, etc.<br>
slide11. Questions?<br>
slide3. Campaign Information “Fundraising campaigns . . . are a means by which institutions for a finite period of time intensify their efforts to raise money.”
CASE Reporting Standards & Management Guidelines<br>
slide4. Campaign Information $75 million goal
$47.2 million raised to date (63% of goal)
Public Phase Kick-Off on June 14, 2019
Anticipated Wrap-Up in mid-2022 (three year public phase)
Most USM Institutions are or will be conducting a Campaign<br>
slide5. Campaign Information Comprehensive Campaign whose priorities reflect investment in people
Students
Faculty/Staff
Community Engagement
May include selected capital projects<br>
slide6. President’s Priorities Student Success – Access and Affordability
Diversity, especially among Faculty and Staff
Stewardship of Resources and the Environment
Community Involvement<br>
slide7. Campaign Management and Volunteer Structure<br>
slide8. Actions to Date Quarterly Meetings with Deans/VPs/Athletic Director
Academic Leadership Involvement Meeting with Fundraisers, Prospect Management, Marketing, and Public Relations
All Deans have attended training at CASE’s Development for Deans
Securing Volunteers for Committees
GonserGerber training sessions for boards, faculty, staff, etc.<br>
slide9. Campaign Creative Team Theme Development and Expansion: The main concept can be combined with several categorical taglines representing the various giving areas. These also are changeable and flexible throughout the campaign.
We Are SU
Together We Share Success
We Are SU
Together We Create Connections
We Are SU
Together We Transform Tomorrow<br>
slide10. Campaign Creative Team Marketing Plan Development and Execution
Establish budgets and deadlines
Define target audiences
Develop Integrated Marketing Strategies and Materials: Website, Copywriting, Printed Materials, Photography, Videography, Public Relations, Social Media Channels, Hashtags, Email Campaigns, Direct Mail, Giveaways, Paid Print Advertising, Broadcast Promotion, Digital Advertising, etc.<br>
slide11. Questions?<br>