A2 Business Studies Unit 3 Creating a Marketing Campaign Scenario You are marketing executives working at Saatchi amp Saatchi one of the worlds largest marketing agencies based in West London You have been given the task of creating a marketing campaign which must be presented to you ID: 338370
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Slide1
Marketing Campaign
A2 Business Studies Unit 3Slide2
Creating a Marketing Campaign
Scenario: You are marketing executives, working at Saatchi & Saatchi, one of the world’s largest marketing agencies based in West London. You have been given the task of creating a marketing campaign which must be presented to your client. You can chose from the following clients to create a campaign for
:
Innocent Drinks
Topshop / TopmanO2ConverseSlide3
Client’s Specification
Your Campaign Should be Completed as follows:
SMART Marketing Objectives
A ‘Mood Board’
An Advertising PosterA basic advertising video - optionalMoving Averages AnalysisMarket Analysis Featuring ExtrapolationPrimary Market ResearchA SWOT analysisA clear marketing strategy – related to Ansoff’s MatrixSlide4
Month
Converse Sales
Converse M.A
Innocent Sales
Innocent M.A
Topman/shop Sales
Topman/shop M.AJ
800,000
567,678
2,567,098
F
800,067
456,765
2,456,456
M
748,230
345,767
2,311,211
A
645,456
567,989
2,000,005
M
634,657
786,988
1,986,324
J
756,798
900,786
1,563,324
J
896,987
1,435,456
1,856,987
A
956,006
1,567,898
2,110,112
S
1,978,067
1,287,222
1,546,989
O
687,987
1,000,465
1,234,657
N
654,765
800,444
1,119,999
D
546,768
723,450
1,800,767
Slide5
Moving Averages
Calculate and display 3 month moving averages on Excel.Input a line of best fit.Write an analysis of the trends/sales data for your firm.
Indicate what you predict via your extrapolation for the following months sales figures and include in analysis.Slide6
Client’s Specification
Your Campaign Should be Completed as follows:
SMART Marketing Objectives
A ‘Mood Board’
An Advertising PosterA basic advertising video - optionalMoving Averages AnalysisMarket Analysis Featuring ExtrapolationPrimary Market ResearchA SWOT analysisA clear marketing strategy – related to Ansoff’s MatrixSlide7
Primary Market Research
Design a questionnaire to gauge consumer response to your marketing campaign.Upload on to
www.surveymonkey.com .
40 respondents.
Analyse the results using the websites tools.Slide8
Plenary
What has been completed?SMART Marketing ObjectivesA ‘Mood Board’
An Advertising Poster
A basic advertising video - optional
Moving Averages AnalysisMarket Analysis Featuring ExtrapolationPrimary Market ResearchA SWOT analysisA clear marketing strategy – related to Ansoff’s Matrix