Chapter 11 Market Research Hide All Show All

Transcript:Chapter 11 Market Research Hide All Show All:
Chapter 11 Market Research Hide All Show All product orientated business is a group of people who are representative of the target market is a financial plan, for the marketing of a product or product range for some specified period of time Observation a set of questions to be answered as a means of collecting data for market research primary research is one which carries out market research to find out consumer wants before a product is developed and produced quota sample market research Information obtained from outside the company market orientated business finds out consumer wants before a product is developed and produced the use of information that has already been collected and is available for use by others is one whose main focus of activity is on the product itself marketing budget focus group people selected on the basis of certain characteristics (e.g. age, gender, income) questionnaires people selected at random as a source of information for market research External source of information the collection and collation of original data via direct contact with potential or existing customers secondary research random sample Recording and watching the behaviour of people 1 10 3 12 7 5 2 8 4 11 2 4 6 1 3 10 8 7 9 11 5 6 9 12 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Enter your title here Hide All Show All Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Enter your title here Hide All Show All Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter your text here Enter