Chapter 4 The Internet and the Tourist Chapter 4

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Chapter 4 The Internet and the Tourist Chapter 4
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Chapter 4 The Internet and the Tourist Chapter 4 Learning Objectives After studying this chapter you should be able to: Understand the historical evolution and key terms related to the Internet; Explain how the Internet can be used by

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Chapter 4 The Internet and the Tourist<br>
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Chapter 4 Learning Objectives After studying this chapter you should be able to:
Understand the historical evolution and key terms related to the Internet;
Explain how the Internet can be used by travelers and travel organizations and categorize different types of travel sites found on the Internet;
Explain the online information search process and analyze the factors that influence search rankings and online search behavior; and
Apply an understanding of communications, marketing and user experience design to the development of successful tourism websites.<br>
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Key Concepts Internet Service Provider (ISP)
Servers and firewalls
Intranet, extranet, Internet
World Wide Web (WWW)
Web 2.0
Domains, protocols, languages, formats
eCommerce
Search Engine Reply Page (SERP)
Search Engine Optimization (SEO) and Metatags
Intelligent Agents and Recommender Systems 4<br>