CHAPTER 7 B2B AND THE B2B WEBSITE 7.1 INTRODUCTION

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CHAPTER 7 B2B AND THE B2B WEBSITE 7.1 INTRODUCTION
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CHAPTER 7 B2B AND THE B2B WEBSITE 7.1 INTRODUCTION If a business isnt a retailer, it sells its products to another business B2B. B2B marketing can be divided into four general categories Services Products that can be purchased in the

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CHAPTER 7
B2B AND THE B2B WEBSITE<br>
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7.1 INTRODUCTION If a business isn’t a retailer, it sells its products to another business [B2B].
B2B marketing can be divided into four general categories
Services
Products that can be purchased in the same fashion as B2C
Products that are made to order that are used in the manufacture or provision of other products which might be repeat purchased, but not sold from stock
Raw materials to be used in manufacture or processing<br>
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7.2 B2B BUYER BEHAVIOUR In B2B marketing;
The method of both the decision-making process and the actual purchase differs from B2C, and
The range of products varies dramatically
B2B buying practices
Lead generation
Key decisions<br>