COMMUNICATION PLANNING Japan-Caribbean Climate

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COMMUNICATION PLANNING Japan-Caribbean Climate Change Partnership January 27, 2016 United Nations Development Programme The Problem of Communication Communication plays a strategic role in the design and implementation of intervention

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COMMUNICATION PLANNING Japan-Caribbean Climate Change Partnership January 27, 2016 United Nations Development Programme<br>
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The Problem of Communication… Communication plays a strategic role in the design and implementation of intervention strategies;
BUT, this role is not always recognised, fully understood or appreciated
Different types of communication approaches are often used interchangeably without understanding their strengths and weaknesses.<br>
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Communication Analysis and Planning… Draws on:
Public Relations
Public Awareness and Education Campaigns
Social Marketing and Behaviour Change Communication
Communication for Development<br>