COMPETITIVE ANALYSIS YOUR COMPANY NAME YOUR LOGO
Description: COMPETITIVE ANALYSIS YOUR COMPANY NAME YOUR LOGO COMPETITIVE ANALYSIS OVERVIEW OBJECTIVES Describe why an analysis is important and what you hope to find through it. Point Point Point Point LANDSCAPE ANALYSIS ANALYSIS QUESTIONS What
Related Topics
Download Presentation
"COMPETITIVE ANALYSIS YOUR COMPANY NAME YOUR LOGO" is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Presentation Transcript
slide1. COMPETITIVE ANALYSIS YOUR COMPANY NAME YOUR
LOGO<br>
slide2. COMPETITIVE ANALYSIS | OVERVIEW OBJECTIVES
[Describe why an analysis is important and what you hope to find through it.]
Point
Point
Point
Point<br>
slide3. LANDSCAPE ANALYSIS ANALYSIS QUESTIONS
What products do competitors offer?
Are competitors making money?
???<br>
slide4. LANDSCAPE ANALYSIS<br>
slide5. LANDSCAPE ANALYSIS<br>
slide6. LANDSCAPE ANALYSIS Describe Sources Used for Analysis
Reports and trends
Social media
Consumer awareness
???? Include Screenshot<br>
slide7. LANDSCAPE ANALYSIS LANDSCAPE INFLUENCES
Use Porter’s Five forces to describe landscape:
Competitor rivalry
Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Threat of substitute products or services<br>
slide8. LANDSCAPE ANALYSIS<br>
slide9. COMPETITOR SEGMENTATION COMPETITOR SEGMENTATION
Using the competitors identified in analysis, we will segment the competitive landscape in terms of [number] attributes:
Attribute one
Attribute two
Attribute three
We chose these determinant attributes for several reasons:
Attribute example
[If not this example, then Reason 1]
[Reason 2]<br>
slide10. COMPETITOR SEGMENTATION COMPETITOR SEGMENTATION GRAPH
[Use Smartsheet Segmentation Graph Template to construct graph for presentation.]<br>
slide11. POINTS OF PARITY<br>
slide12. RECOMMENDATIONS RECOMMENDATION NAME ONE
Detail one
Detail two
Detail three
RECOMMENDATION NAME TWO
Detail one
Detail two
Detail three
RECOMMENDATION NAME THREE
Detail one
Detail two
Detail three<br>
LOGO<br>
slide2. COMPETITIVE ANALYSIS | OVERVIEW OBJECTIVES
[Describe why an analysis is important and what you hope to find through it.]
Point
Point
Point
Point<br>
slide3. LANDSCAPE ANALYSIS ANALYSIS QUESTIONS
What products do competitors offer?
Are competitors making money?
???<br>
slide4. LANDSCAPE ANALYSIS<br>
slide5. LANDSCAPE ANALYSIS<br>
slide6. LANDSCAPE ANALYSIS Describe Sources Used for Analysis
Reports and trends
Social media
Consumer awareness
???? Include Screenshot<br>
slide7. LANDSCAPE ANALYSIS LANDSCAPE INFLUENCES
Use Porter’s Five forces to describe landscape:
Competitor rivalry
Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Threat of substitute products or services<br>
slide8. LANDSCAPE ANALYSIS<br>
slide9. COMPETITOR SEGMENTATION COMPETITOR SEGMENTATION
Using the competitors identified in analysis, we will segment the competitive landscape in terms of [number] attributes:
Attribute one
Attribute two
Attribute three
We chose these determinant attributes for several reasons:
Attribute example
[If not this example, then Reason 1]
[Reason 2]<br>
slide10. COMPETITOR SEGMENTATION COMPETITOR SEGMENTATION GRAPH
[Use Smartsheet Segmentation Graph Template to construct graph for presentation.]<br>
slide11. POINTS OF PARITY<br>
slide12. RECOMMENDATIONS RECOMMENDATION NAME ONE
Detail one
Detail two
Detail three
RECOMMENDATION NAME TWO
Detail one
Detail two
Detail three
RECOMMENDATION NAME THREE
Detail one
Detail two
Detail three<br>