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Copyright Cengage Learning. All rights reserved. 1 Overview and Descriptive Statistics http:www.widerfunnel.comconversion-rate-optimization are-your-conversion-test-results-accurate-enough Definitions: Data, Statistics, Population,

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Copyright © Cengage Learning. All rights reserved. 1 Overview and Descriptive Statistics http://www.widerfunnel.com/conversion-rate-optimization
/are-your-conversion-test-results-accurate-enough<br>
02
Definitions: Data, Statistics, Population, Sample Data
Collections of facts
Statistics
Methods for organizing and summarizing data
Drawing conclusions based on the data
Population
Well-defined collection of objects that we are interested in
Sample
Subset of the population<br>
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Probability vs. Inferential Statistics Probability
The properties of the population are assumed to be known and question regarding the sample are posed and answered.
Inferential Statistics
Characteristics of the sample are obtained experimentally and questions regarding the underlying populations are proposed.<br>