Digital Media Marketing Plan Ebuild Pakistan 15th
Description: Digital Media Marketing Plan Ebuild Pakistan 15th May, 2020 Objective Target Audience Vendors Service Providers Industry Experts Contractors Individual Housing Societies Commercial Setups Approach Content Creation Content for posting on
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slide1. Digital Media Marketing Plan Ebuild Pakistan 15th May, 2020<br>
slide2. Objective<br>
slide3. Target Audience Vendors
Service Providers
Industry Experts
Contractors
Individual
Housing Societies
Commercial Setups<br>
slide4. Approach Content Creation
Content for posting on digital media to be curated Content Dissemination
All content posted on all digital media Digital PR
Engage Publishers, relevant influencers to maximize visibility Paid Media
Paid Advertisement on relevant touch points<br>
slide5. Distribution Channels Static, animated posts
Videos
Conversations
Testimonials
Endorsements
Call to Action Build advocacy
Building relationship
Educate the target groups
Create engagement Tag and engage opinion leaders & create engagement
Connect to related trends
Public relations Information-based: Info graphics
Statement based
Provocative content Motivating
Educational
Inspiring Role Tone Content Type Engage with business leaders
Connect to related topics
Public Relation Tags Focus
Statement based
Provocative content<br>
slide6. Content dissemination Plan 5 posts a week out of which 2 will be boosted<br>
slide7. Road Map We are splitting 3 months strategy in 3 phases
1- Product Awareness (June)
2- Product Promotion (July)
3- Recall/ Reminder and re-shareable content (Aug)<br>
slide8. RoadMap<br>
slide9. Digital PR (Publishers) Articles and infographics to amplify the message ProPakistani
Menabytes
Techjuice
Dawn
News Channels (ARY, Sama. Geo)
Business Recorder
Express Tribune
Daily Pakistan
Pakobserver<br>
slide10. Digital PR (Social groups) Housing Schemes Commercial Setups<br>
slide11. Digital PR (Social Groups) Advertising to social groups to direct the audience after buying plots<br>
slide12. Paid Advertisements<br>
slide13. Monitoring Analytics will be extracted biweekly to check engagement Analytics Analytics will include the
Increase in Followers
Reach
Engagement
Impressions
Behaviors
Web Insights
Online Advertisement
Google Adwords Optimization<br>
slide14. Paid Reach Impressions Engagement Reach 100,000+ 50,000+ 25000+<br>
slide2. Objective<br>
slide3. Target Audience Vendors
Service Providers
Industry Experts
Contractors
Individual
Housing Societies
Commercial Setups<br>
slide4. Approach Content Creation
Content for posting on digital media to be curated Content Dissemination
All content posted on all digital media Digital PR
Engage Publishers, relevant influencers to maximize visibility Paid Media
Paid Advertisement on relevant touch points<br>
slide5. Distribution Channels Static, animated posts
Videos
Conversations
Testimonials
Endorsements
Call to Action Build advocacy
Building relationship
Educate the target groups
Create engagement Tag and engage opinion leaders & create engagement
Connect to related trends
Public relations Information-based: Info graphics
Statement based
Provocative content Motivating
Educational
Inspiring Role Tone Content Type Engage with business leaders
Connect to related topics
Public Relation Tags Focus
Statement based
Provocative content<br>
slide6. Content dissemination Plan 5 posts a week out of which 2 will be boosted<br>
slide7. Road Map We are splitting 3 months strategy in 3 phases
1- Product Awareness (June)
2- Product Promotion (July)
3- Recall/ Reminder and re-shareable content (Aug)<br>
slide8. RoadMap<br>
slide9. Digital PR (Publishers) Articles and infographics to amplify the message ProPakistani
Menabytes
Techjuice
Dawn
News Channels (ARY, Sama. Geo)
Business Recorder
Express Tribune
Daily Pakistan
Pakobserver<br>
slide10. Digital PR (Social groups) Housing Schemes Commercial Setups<br>
slide11. Digital PR (Social Groups) Advertising to social groups to direct the audience after buying plots<br>
slide12. Paid Advertisements<br>
slide13. Monitoring Analytics will be extracted biweekly to check engagement Analytics Analytics will include the
Increase in Followers
Reach
Engagement
Impressions
Behaviors
Web Insights
Online Advertisement
Google Adwords Optimization<br>
slide14. Paid Reach Impressions Engagement Reach 100,000+ 50,000+ 25000+<br>