Digital Media Marketing Plan Ebuild Pakistan 15th
Author : pamella-moone | Published Date : 2025-05-22
Description: Digital Media Marketing Plan Ebuild Pakistan 15th May 2020 Objective Target Audience Vendors Service Providers Industry Experts Contractors Individual Housing Societies Commercial Setups Approach Content Creation Content for posting on
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Transcript:Digital Media Marketing Plan Ebuild Pakistan 15th:
Digital Media Marketing Plan Ebuild Pakistan 15th May, 2020 Objective Target Audience Vendors Service Providers Industry Experts Contractors Individual Housing Societies Commercial Setups Approach Content Creation Content for posting on digital media to be curated Content Dissemination All content posted on all digital media Digital PR Engage Publishers, relevant influencers to maximize visibility Paid Media Paid Advertisement on relevant touch points Distribution Channels Static, animated posts Videos Conversations Testimonials Endorsements Call to Action Build advocacy Building relationship Educate the target groups Create engagement Tag and engage opinion leaders & create engagement Connect to related trends Public relations Information-based: Info graphics Statement based Provocative content Motivating Educational Inspiring Role Tone Content Type Engage with business leaders Connect to related topics Public Relation Tags Focus Statement based Provocative content Content dissemination Plan 5 posts a week out of which 2 will be boosted Road Map We are splitting 3 months strategy in 3 phases 1- Product Awareness (June) 2- Product Promotion (July) 3- Recall/ Reminder and re-shareable content (Aug) RoadMap Digital PR (Publishers) Articles and infographics to amplify the message ProPakistani Menabytes Techjuice Dawn News Channels (ARY, Sama. Geo) Business Recorder Express Tribune Daily Pakistan Pakobserver Digital PR (Social groups) Housing Schemes Commercial Setups Digital PR (Social Groups) Advertising to social groups to direct the audience after buying plots Paid Advertisements Monitoring Analytics will be extracted biweekly to check engagement Analytics Analytics will include the Increase in Followers Reach Engagement Impressions Behaviors Web Insights Online Advertisement Google Adwords Optimization Paid Reach Impressions Engagement Reach 100,000+ 50,000+ 25000+
