Digital Offers: Metrics Discussion points, June

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Description: Digital Offers: Metrics Discussion points, June 2017 David Ezell (NACS) V1.0 Digital Marketing Review Advertisements are created on behalf of merchants and manufacturers. These ads are included in web pages. Response to the ads is tracked

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slide1. Digital Offers: Metrics Discussion points, June 2017

David Ezell (NACS) V1.0<br>
slide2. Digital Marketing Review Advertisements are created on behalf of merchants and manufacturers.
These ads are included in web pages.
Response to the ads is tracked as set of KPIs. Digital Offers: Metrics Use Cases 2<br>
slide3. Digital Marketing: Activities Digital Offers: Metrics Use Cases 3 Reach<br>
slide4. Digital Marketing: Activities Digital Offers: Metrics Use Cases 4 Resonance<br>
slide5. Digital Marketing: Activities Digital Offers: Metrics Use Cases 5 Response<br>
slide6. Discussion Metrics are essential for Digital Marketing.
What about Digital Offers? Digital Offers: Metrics Use Cases 6<br>
slide7. Thank You<br>