Digitalization / ICT 12/22/2020 1 PART I: GENERAL
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Digitalization ICT 12222020 1 PART I: GENERAL INFORMATION 12222020 2 Key points and main messages Digitalization is the next great industrial revolution. It can boost profits, cut costs and improve the quality of services. The end
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01
Digitalization / ICT 12/22/2020 1<br>
02
PART I: GENERAL INFORMATION 12/22/2020 2<br>
03
Key points and main messages Digitalization is the next great industrial revolution. It can boost profits, cut costs and improve the quality of services. The end result is an improved quality of life for people.
Digitalization is also an essential enabler for green transition. Circular economy and clean technologies require advanced digital technology.
Finland is the most digitalized country in Europe.
Finland has a long history in digitalization, dating back to the mainframes of the 1950s, through the triumph of Nokia around the Millennium to today.
Some of the sectors in which Finland thrives includes Artificial Intelligence (AI), the Internet of Things (IoT), big data, virtual reality (VR) and cyber security.
Additionally, Finland is one of the global forerunners in 5G mobile communications technology, thanks to Nokia and a thriving ecosystem supported by public authorities.
Finland embraces the philosophy of open source and open data.
Finland has a talented ICT workforce, both homegrown and immigrant.
Finnish companies, researchers and decision makers are eager to work with international partners. 12/22/2020 3 How to portray Finland? Position Finland as a highly innovative society that ethically uses technology to solve problems.
Highlight the fact that Finland is one of the most digitally advanced countries on Earth.
Profile Finland as the perfect partner to develop ICT solutions and accelerate digitalization in your own country.<br>
Digitalization is also an essential enabler for green transition. Circular economy and clean technologies require advanced digital technology.
Finland is the most digitalized country in Europe.
Finland has a long history in digitalization, dating back to the mainframes of the 1950s, through the triumph of Nokia around the Millennium to today.
Some of the sectors in which Finland thrives includes Artificial Intelligence (AI), the Internet of Things (IoT), big data, virtual reality (VR) and cyber security.
Additionally, Finland is one of the global forerunners in 5G mobile communications technology, thanks to Nokia and a thriving ecosystem supported by public authorities.
Finland embraces the philosophy of open source and open data.
Finland has a talented ICT workforce, both homegrown and immigrant.
Finnish companies, researchers and decision makers are eager to work with international partners. 12/22/2020 3 How to portray Finland? Position Finland as a highly innovative society that ethically uses technology to solve problems.
Highlight the fact that Finland is one of the most digitally advanced countries on Earth.
Profile Finland as the perfect partner to develop ICT solutions and accelerate digitalization in your own country.<br>
04
Elevator pitch: digitalization / ICT Finland is the most digitalized country in Europe.
Digitalization, sometimes called digital transformation, is the use of digital technologies to modify or create new organizational processes, culture, business models and experiences.
A simple example of digitalization is taking a library’s catalogue and putting it online. Now a library patron can search for books at home, reserve them and even have them delivered. This makes finding books simpler and faster while freeing up library staff for other tasks. Finland takes simple steps such as these, as well as more dramatic leaps.
Digitalization can help companies be more profitable at lower costs, while it can help public institutions improve services at lower costs. Efficiency is a key benefit, but digitalization can also boost innovation and creativity.
The history of Nokia is one reason why Finland is a global forerunner in digitalization today. In the 1990s public decision makers enacted rules to encourage digitalization, while educational institutions prioritized the skills needed for a global digital company. Nokia is still a global player today, being one of the largest providers of 5G equipment and services.
Finland also has strengths in other sectors, such as the IoT, cyber security, big data and AI.
Additionally, Finland is not afraid to answer the big questions, such as how to have open data while protecting user privacy. For example, Finland has been a leader in building international technical and ethical standards.
Finnish businesses, universities, think tanks and public entities invite international partners in a variety of endeavors, ranging from very specific ICT challenges to broad questions on digitalization. 12/22/2020 4<br>
Digitalization, sometimes called digital transformation, is the use of digital technologies to modify or create new organizational processes, culture, business models and experiences.
A simple example of digitalization is taking a library’s catalogue and putting it online. Now a library patron can search for books at home, reserve them and even have them delivered. This makes finding books simpler and faster while freeing up library staff for other tasks. Finland takes simple steps such as these, as well as more dramatic leaps.
Digitalization can help companies be more profitable at lower costs, while it can help public institutions improve services at lower costs. Efficiency is a key benefit, but digitalization can also boost innovation and creativity.
The history of Nokia is one reason why Finland is a global forerunner in digitalization today. In the 1990s public decision makers enacted rules to encourage digitalization, while educational institutions prioritized the skills needed for a global digital company. Nokia is still a global player today, being one of the largest providers of 5G equipment and services.
Finland also has strengths in other sectors, such as the IoT, cyber security, big data and AI.
Additionally, Finland is not afraid to answer the big questions, such as how to have open data while protecting user privacy. For example, Finland has been a leader in building international technical and ethical standards.
Finnish businesses, universities, think tanks and public entities invite international partners in a variety of endeavors, ranging from very specific ICT challenges to broad questions on digitalization. 12/22/2020 4<br>
05
Background 1/2 Digitalization, sometimes called digital transformation, is using digital technologies to modify or create new business processes, culture and experiences.
The benefits of digitalization can be increased efficiency, improved interactions with customers and boosted innovation and creativity. Businesses can receive more sales and profits for lower costs, while public institutions can improve service to their citizens while reducing costs.
Finns have always been fascinated with digitalization. Finland’s journey began back in the 1950s when universities and the military acquired computers. They were so popular that queues formed to use them, and in 1968 the Helsinki School of Economics recommended to have beer and sandwiches on hand to nourish those waiting.
The public sector are early adopters of new digital technologies. For example, Finland has implemented the Aurora AI program, which uses machine learning to improve public services. Finland’s public services are becoming primarily digital, although citizens are not forced to use digital channels.
Linux, the open source operating system, has deep Finnish roots. The inventor, Linus Torvalds, is a Finn living in the US.
Finland has embraced the idea of open source and open data. An example is Avoindata, a service for open data and interoperability standards and guidelines. The central government has opened environmental data and topographic data, while cities and municipalities have opened public transport data.
Mobile communications have been a traditional strength in Finland, thanks to Nokia. Virtual and Augmented Reality is another sector where Finnish startups thrive. 12/22/2020 5<br>
The benefits of digitalization can be increased efficiency, improved interactions with customers and boosted innovation and creativity. Businesses can receive more sales and profits for lower costs, while public institutions can improve service to their citizens while reducing costs.
Finns have always been fascinated with digitalization. Finland’s journey began back in the 1950s when universities and the military acquired computers. They were so popular that queues formed to use them, and in 1968 the Helsinki School of Economics recommended to have beer and sandwiches on hand to nourish those waiting.
The public sector are early adopters of new digital technologies. For example, Finland has implemented the Aurora AI program, which uses machine learning to improve public services. Finland’s public services are becoming primarily digital, although citizens are not forced to use digital channels.
Linux, the open source operating system, has deep Finnish roots. The inventor, Linus Torvalds, is a Finn living in the US.
Finland has embraced the idea of open source and open data. An example is Avoindata, a service for open data and interoperability standards and guidelines. The central government has opened environmental data and topographic data, while cities and municipalities have opened public transport data.
Mobile communications have been a traditional strength in Finland, thanks to Nokia. Virtual and Augmented Reality is another sector where Finnish startups thrive. 12/22/2020 5<br>
06
Background 2/2 Finland is one of the world’s cyber security leaders, with nearly 100 companies operating in the sector. Finland is also the home to The European Centre of Excellence for Countering Hybrid Threats.
The Internet of Things (IoT) is also a thriving sector in Finland. Some major companies use the IoT for their own solutions, such as elevator manufacturer KONE, while others develop IoT products and services for others.
Finland has a talented ICT workforce. Not only does Finland produce excellent homegrown talent, it also attracts international talent. For example, many ICT companies use English as their company language because of the high percentage of immigrant experts.
International partners are welcomed by Finland. On the government level, Finland has ICT partnerships with the Nordic countries, Estonia, International Council for Information Technology in Government Administration, EU and OECD. 12/22/2020 6<br>
The Internet of Things (IoT) is also a thriving sector in Finland. Some major companies use the IoT for their own solutions, such as elevator manufacturer KONE, while others develop IoT products and services for others.
Finland has a talented ICT workforce. Not only does Finland produce excellent homegrown talent, it also attracts international talent. For example, many ICT companies use English as their company language because of the high percentage of immigrant experts.
International partners are welcomed by Finland. On the government level, Finland has ICT partnerships with the Nordic countries, Estonia, International Council for Information Technology in Government Administration, EU and OECD. 12/22/2020 6<br>
07
Facts and stats 1/2 Finland is the most stable country in the World (The Fund for Peace Fragile States Index, 2013-2020).
Human Capital: “Finland is among the most digital countries worldwide. It scores very well in four out of five dimensions, with a particular strength in digital skills where it is ahead of all other Member States with some distance. It is also very strong in digital public services.
Digital skills are the greatest relative strength of Finland. In particular, Finland has a very high share of ICT specialists, while also scoring well in basic skills and STEM graduation rates. (Digital Economy and Society Index).
Finland ranks #1 in availability of latest technologies. (WEF Global Competitiveness Report 2017–2018).
Today Finland is the most digitalized country in Europe, according to the European Commission’s Digital Economy and Society Index (DESI). It measures connectivity, human capital, the use of the internet, integration of digital technologies and digital public services. While the EU’s average is about 52 / 100, Finland’s is about 72 / 100.
Finland’s online public services was ranked 2nd in Europe and 6th in the world in the UN E-Government Survey (2018).
Some examples of Finland’s online public services are pre-completed tax returns, tax cards, student applications, drug prescriptions and personal health records.
Finland is ranked 5th in the world in the Global Open Data Index (2020).
Finland holds the #1 rank in university-industry collaboration, according to the EU/Impact Assessment. 12/22/2020 7<br>
Human Capital: “Finland is among the most digital countries worldwide. It scores very well in four out of five dimensions, with a particular strength in digital skills where it is ahead of all other Member States with some distance. It is also very strong in digital public services.
Digital skills are the greatest relative strength of Finland. In particular, Finland has a very high share of ICT specialists, while also scoring well in basic skills and STEM graduation rates. (Digital Economy and Society Index).
Finland ranks #1 in availability of latest technologies. (WEF Global Competitiveness Report 2017–2018).
Today Finland is the most digitalized country in Europe, according to the European Commission’s Digital Economy and Society Index (DESI). It measures connectivity, human capital, the use of the internet, integration of digital technologies and digital public services. While the EU’s average is about 52 / 100, Finland’s is about 72 / 100.
Finland’s online public services was ranked 2nd in Europe and 6th in the world in the UN E-Government Survey (2018).
Some examples of Finland’s online public services are pre-completed tax returns, tax cards, student applications, drug prescriptions and personal health records.
Finland is ranked 5th in the world in the Global Open Data Index (2020).
Finland holds the #1 rank in university-industry collaboration, according to the EU/Impact Assessment. 12/22/2020 7<br>
08
Facts and stats 2/2 Finland is the #1 innovator in cyber security capabilities, according to the EU/Impact Assessment. Finland is also the home to the European Centre of Excellence for Countering Hybrid Threats.
Nokia is the 3rd largest 5G network provider in the world with a 22% market share, according to TrendForce (2020). 12/22/2020 8<br>
Nokia is the 3rd largest 5G network provider in the world with a 22% market share, according to TrendForce (2020). 12/22/2020 8<br>
09
Some Finnish companies in the field Anders – software development
Derigo – cloud-based project management
Digia – a major software and service company
DNA – mobile devices, services and connections
Enfo – IT services, particularly in regards to data
Fiare – white label platform for online marketplaces and ecommerce sites
F-Secure – cyber security for individuals and businesses
Futurice – digital consulting, software and product development
Gofore – digitalization consulting and services
IWA – IT consultancy for web services and mobile apps
Nokia – telecommunications, a global leader in 5G technology
Nomis – software for work management
Nosto – ecommerce advisor and service provider
Pexraytech – portable X-ray systems
Poimapper – data collection app combined with analytics and task tracking
Quuppa – location-based services
Rails Girls – teaches programming to girls and women
Reaktor – a strategy, design, and technology company Sibesonke – provides mobile services to basic phones for people with low-income
Silo AI – largest private AI lab in Nordics
Sofokus – digitalization consulting and services
Solita – service design, software development, AI & analytics
Teleste – broadband data, video, information and security solutions
TietoEVRY – one of the largest ICT companies in the Nordic region, provides full digital services and advice
Tridify – automates workflow, particularly in construction applications
Uros – IoT technologies and smart connectivity
Valmet – industrial internet and automation services for heavy industry
Vincit – service design and software development
Wapice – software and IoT services for industry
Wirepas – large-scale IoT solutions 12/22/2020 9<br>
Derigo – cloud-based project management
Digia – a major software and service company
DNA – mobile devices, services and connections
Enfo – IT services, particularly in regards to data
Fiare – white label platform for online marketplaces and ecommerce sites
F-Secure – cyber security for individuals and businesses
Futurice – digital consulting, software and product development
Gofore – digitalization consulting and services
IWA – IT consultancy for web services and mobile apps
Nokia – telecommunications, a global leader in 5G technology
Nomis – software for work management
Nosto – ecommerce advisor and service provider
Pexraytech – portable X-ray systems
Poimapper – data collection app combined with analytics and task tracking
Quuppa – location-based services
Rails Girls – teaches programming to girls and women
Reaktor – a strategy, design, and technology company Sibesonke – provides mobile services to basic phones for people with low-income
Silo AI – largest private AI lab in Nordics
Sofokus – digitalization consulting and services
Solita – service design, software development, AI & analytics
Teleste – broadband data, video, information and security solutions
TietoEVRY – one of the largest ICT companies in the Nordic region, provides full digital services and advice
Tridify – automates workflow, particularly in construction applications
Uros – IoT technologies and smart connectivity
Valmet – industrial internet and automation services for heavy industry
Vincit – service design and software development
Wapice – software and IoT services for industry
Wirepas – large-scale IoT solutions 12/22/2020 9<br>
10
Programs and main markets Digital industries and the process of digitalization is probably the biggest growth sector in Finland, so it receives a high amount of interest. Below are links to Business Finland’s programs for key industries:
AI
Data centres
Digital trust (cybersecurity)
Financial technology
Intelligent connectivity
New space economy
Business Finland also has similar programs for Finnish companies. Although these are aimed at a domestic audience, in almost all cases there are opportunities for international collaboration. At the minimum they can provide you with advice on who to contact.
AI Business
Digital Trust Finland
Experience Commerce Finland
New Space Economy
Situational Awareness (sensors, connectivity and carriers such as satellites or drones)
Sustainable Manufacturing Finland
Finnpartnership is a business partnership program financed by the Foreign Ministry and managed by Finnfund.
Fair Data Economy is a program driven by the Finnish Innovation Fund Sitra. It aims to create a framework and standards for the ethical use of data. 12/22/2020 10<br>
AI
Data centres
Digital trust (cybersecurity)
Financial technology
Intelligent connectivity
New space economy
Business Finland also has similar programs for Finnish companies. Although these are aimed at a domestic audience, in almost all cases there are opportunities for international collaboration. At the minimum they can provide you with advice on who to contact.
AI Business
Digital Trust Finland
Experience Commerce Finland
New Space Economy
Situational Awareness (sensors, connectivity and carriers such as satellites or drones)
Sustainable Manufacturing Finland
Finnpartnership is a business partnership program financed by the Foreign Ministry and managed by Finnfund.
Fair Data Economy is a program driven by the Finnish Innovation Fund Sitra. It aims to create a framework and standards for the ethical use of data. 12/22/2020 10<br>
11
Sites to visit in Finland 5G Test Network Finland – an open innovation 5G ecosystem including local test sites in Espoo, Helsinki, Oulu, Tampere, Turku, Ylivieska and Kuopio.
Business Finland’s ICT and Digitalization page lists a number of potential sites and ecosystems to visit, such as
Automotive Cluster Oulu
Salo IoT Campus
Tampere’s Industry 4.0 Hotspot
Helsinki’s cybersecurity community.
Aalto University’s Otaniemi campus in Espoo is a vibrant place for ICT researchers and companies.
Hybrid CoE – The European Centre of Excellence for Countering Hybrid Threats is an independent, network-based international organisation.
Slush – Slush is not a site, but an event. Held in Helsinki every autumn, Slush is one of Europe’s premier high-tech events. It attracts about 3,500 start-ups, 2,000 investors and 25,000 attendees annually. 12/22/2020 11 Experts who can give good lectures on the topic Please let VIE-50 know if you have suggestions of good speakers. We will update this material.<br>
Business Finland’s ICT and Digitalization page lists a number of potential sites and ecosystems to visit, such as
Automotive Cluster Oulu
Salo IoT Campus
Tampere’s Industry 4.0 Hotspot
Helsinki’s cybersecurity community.
Aalto University’s Otaniemi campus in Espoo is a vibrant place for ICT researchers and companies.
Hybrid CoE – The European Centre of Excellence for Countering Hybrid Threats is an independent, network-based international organisation.
Slush – Slush is not a site, but an event. Held in Helsinki every autumn, Slush is one of Europe’s premier high-tech events. It attracts about 3,500 start-ups, 2,000 investors and 25,000 attendees annually. 12/22/2020 11 Experts who can give good lectures on the topic Please let VIE-50 know if you have suggestions of good speakers. We will update this material.<br>
12
For social media @ BusinessFinland
@VTTFinland
@Slush
#TeamFinland #innovation #digitalization #ecosystem #AI #bigdata
Your #digitalization journey should begin in the country which has been on the digital road for decades. #Finland
Killer robots might be scifi, but #Finland is working on the ethical use of #AI.
#Automation can improve peoples lives, not just take their jobs. In #Finland we are concerned about the ethical use of technology.
Have a cool #digital idea but need some help brining it to market? Maybe you should come to #Finland and we can #cocreate a solution. 12/22/2020 12 For further information Arto Pussinen, Senior Director, Innovation Ecosystems, Platforms, Business Finland, arto.pussinen@businessfinland.fi, +358 50 5568 320.<br>
@VTTFinland
@Slush
#TeamFinland #innovation #digitalization #ecosystem #AI #bigdata
Your #digitalization journey should begin in the country which has been on the digital road for decades. #Finland
Killer robots might be scifi, but #Finland is working on the ethical use of #AI.
#Automation can improve peoples lives, not just take their jobs. In #Finland we are concerned about the ethical use of technology.
Have a cool #digital idea but need some help brining it to market? Maybe you should come to #Finland and we can #cocreate a solution. 12/22/2020 12 For further information Arto Pussinen, Senior Director, Innovation Ecosystems, Platforms, Business Finland, arto.pussinen@businessfinland.fi, +358 50 5568 320.<br>
13
Tools and materials Finland’s public sector ICT
From the Ministry of Finance, this page gives a lot of information on how the public sector approaches digitalization.
Toolbox: Digitalization, ICT
Compiled by the Ministry for Foreign Affairs, this site contains a wealth of materials about the Finnish ICT sector.
Nokia 5G
Nokia is one of the global leaders in 5G technology. Their website is not only aimed at corporate customers, but also the general public, and contains both basic and detailed information on the fifth generation of mobile communications technology.
Business Finland’s ICT & Digitalization
This is Business Finland’s landing page for ICT and digital transformation, including videos, blogs and subpages covering different programs and industries.
VTT’s ICT
VTT Research helps research digital solutions and bring them to market. This page has links to specific VTT services in the ICT sector. 12/22/2020 13<br>
From the Ministry of Finance, this page gives a lot of information on how the public sector approaches digitalization.
Toolbox: Digitalization, ICT
Compiled by the Ministry for Foreign Affairs, this site contains a wealth of materials about the Finnish ICT sector.
Nokia 5G
Nokia is one of the global leaders in 5G technology. Their website is not only aimed at corporate customers, but also the general public, and contains both basic and detailed information on the fifth generation of mobile communications technology.
Business Finland’s ICT & Digitalization
This is Business Finland’s landing page for ICT and digital transformation, including videos, blogs and subpages covering different programs and industries.
VTT’s ICT
VTT Research helps research digital solutions and bring them to market. This page has links to specific VTT services in the ICT sector. 12/22/2020 13<br>
14
PART II: COUNTRY SPECIFIC INFORMATION 12/22/2020 14<br>
15
Key points and main messages What are the most important things to emphasize in this specific country?
What is Finland’s special knowhow that makes us stand out especially in this country?
Why should someone from this country want to cooperate, invest or buy? 12/22/2020 15<br>
What is Finland’s special knowhow that makes us stand out especially in this country?
Why should someone from this country want to cooperate, invest or buy? 12/22/2020 15<br>
16
Elevator pitch Write a clear, brief message/commercial about the sector and Finland's knowhow.
Position Finland: who are we and why people should trust us in this country
State the problem that needs to be solved in this country and globally
Present our solution and results with focus on the needs of this country: explain what we do, how we do it and what makes us unique.
Eliminate jargon but wrap everything into a good story
Finish with a call to action: what do we want to happen next, where do we want to go? 12/22/2020 16<br>
Position Finland: who are we and why people should trust us in this country
State the problem that needs to be solved in this country and globally
Present our solution and results with focus on the needs of this country: explain what we do, how we do it and what makes us unique.
Eliminate jargon but wrap everything into a good story
Finish with a call to action: what do we want to happen next, where do we want to go? 12/22/2020 16<br>
17
Background, facts and stats This is the part where you add facts to support and explain your elevator pitch.
Short history and development of the sector in your country.
List all essential facts and numbers that a person needs to understand the size and significance of the sector in your country.
Why and how did this become a key sector for Finland?
What is the broader role of Finland in this sector, what is our position in comparison to other countries? 12/22/2020 17<br>
Short history and development of the sector in your country.
List all essential facts and numbers that a person needs to understand the size and significance of the sector in your country.
Why and how did this become a key sector for Finland?
What is the broader role of Finland in this sector, what is our position in comparison to other countries? 12/22/2020 17<br>
18
Finnish companies in the area Please list Finnish companies operating in this sector in your country. Write shortly (1-2 sentences) what they have to offer. 12/22/2020 18 Team Finland Name of persons in charge of this sector in your country: name, title, organization, email, phone number.<br>
19
PART III: INSTRUCTIONS AND BACKGROUND FOR THIS INTERNAL MATERIAL PACKAGE 12/22/2020 19<br>
20
Material package: instructions This is an internal working paper to support all Team Finland actors globally in promoting Finland and its strengths.
The Unit for Public Diplomacy of the Ministry for Foreign Affairs coordinates the production of sectoral working papers in close cooperation with Business Finland and other core actors.
The sectoral working papers can be found in the internal Team Finland section of the Finland Toolbox.
Parts I-II
Part I of consists of general information that can be used globally when preparing for meetings, visits, events, campaigns, etc.
Part II is left blank. All Team Finland teams around the world are encouraged to fill in country specific information – and use it actively!
Hyperlinks
When you read the content in normal view, the hyperlinks are not clickable. You can either open the hyperlinks by right-clicking on them and selecting Open Hyperlink or by switching to slide show view and clicking on them .
Questions and comments
If you have questions or suggestions concerning the format or content, please contact The Unit for Public Diplomacy at vie-50@formin.fi. 12/22/2020 20<br>
The Unit for Public Diplomacy of the Ministry for Foreign Affairs coordinates the production of sectoral working papers in close cooperation with Business Finland and other core actors.
The sectoral working papers can be found in the internal Team Finland section of the Finland Toolbox.
Parts I-II
Part I of consists of general information that can be used globally when preparing for meetings, visits, events, campaigns, etc.
Part II is left blank. All Team Finland teams around the world are encouraged to fill in country specific information – and use it actively!
Hyperlinks
When you read the content in normal view, the hyperlinks are not clickable. You can either open the hyperlinks by right-clicking on them and selecting Open Hyperlink or by switching to slide show view and clicking on them .
Questions and comments
If you have questions or suggestions concerning the format or content, please contact The Unit for Public Diplomacy at vie-50@formin.fi. 12/22/2020 20<br>
21
Country branding and Team Finland work: why do we need common messages? Country branding is advocacy, communications and marketing that aims to influence target groups’ knowledge, opinions and eventually decisions through owned and earned media, events and meetings, among other means.
Country branding is carried out by everybody who speaks about, writes about or documents Finland.
Country image work is part of the normal work of our all Finnish actors abroad when they have meetings, are present in the media, give speeches, etc. It is not just about individual functions or events.
It is extremely important that all relevant actors prioritize themes together and deliver the same main messages highlighting Finland's strengths.
Sufficient cultural sensitivity is needed, always adapt Finland’s strengths to each cultural area and current discussion.
Finland’s country image work is led by the Finland Promotion Board (FPB).
In 2019–2023, the member organizations are: Ministry for Foreign Affairs, Ministry of Economic Affairs and Employment, Ministry of Education and Culture, Finnish National Agency for Education, Business Finland, Visit Finland, City of Helsinki, House of Lapland, Finnish Cultural and Academic Institutes, the Finnish Innovation Fund Sitra, Music Finland, Wärtsilä, Finnair and Iceye. 12/22/2020 21<br>
Country branding is carried out by everybody who speaks about, writes about or documents Finland.
Country image work is part of the normal work of our all Finnish actors abroad when they have meetings, are present in the media, give speeches, etc. It is not just about individual functions or events.
It is extremely important that all relevant actors prioritize themes together and deliver the same main messages highlighting Finland's strengths.
Sufficient cultural sensitivity is needed, always adapt Finland’s strengths to each cultural area and current discussion.
Finland’s country image work is led by the Finland Promotion Board (FPB).
In 2019–2023, the member organizations are: Ministry for Foreign Affairs, Ministry of Economic Affairs and Employment, Ministry of Education and Culture, Finnish National Agency for Education, Business Finland, Visit Finland, City of Helsinki, House of Lapland, Finnish Cultural and Academic Institutes, the Finnish Innovation Fund Sitra, Music Finland, Wärtsilä, Finnair and Iceye. 12/22/2020 21<br>