Direct Mail, Email, Web Integration Delivering
Author : cheryl-pisano | Published Date : 2025-05-22
Description: Direct Mail Email Web Integration Delivering Measurable Results Marketing Techniques to Increase Response Revenue 7196361303 wwwTMRdirectcom Special Offer on the last slide Todays Challenges Increased need to stay in touch with
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Transcript:Direct Mail, Email, Web Integration Delivering:
Direct Mail, Email, Web Integration Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Special Offer on the last slide! Today’s Challenges Increased need to stay in touch with clients, but at lower cost Declining response rates Moving people from mail to the web (email) Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Delivering Measurable Results Solution #1 Email touches instead of Mail touches Challenge: You have a large mailing list with very few emails attached to the file Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Delivering Measurable Results Solution #2: pURLs Use pURLs (personalized URLs) http://www.mytmrdirect.com/spencer.powell Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Delivering Measurable Results Solution #2: pURLs Our example pURL was set up to show non-profit organizations how pURLs benefit their mail programs, but pURLs can be set up to increase the effectiveness of any direct mail campaign. It is simply a response tool allowing prospects to convert into leads. Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Delivering Measurable Results pURL A simple one-page website or “landing page” The website is pre-populated with information unique to the visitor, such as their contact information Makes it easy for the prospect to respond Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Delivering Measurable Results pURL Descending levels of involvement Example: “Request a Quote” “Free 60 minute Consultation” “Sign up for our Newsletter” Goal of the Campaign: Capture Email Each level of involvement requires an email Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Delivering Measurable Results The Old Model Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Delivering Measurable Results The New Model: pURL Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Delivering Measurable Results Today’s Challenges: Prospects Lost/Distracted on Website How many clicks does it take to contact you? Is it easy? Do you have clear calls to action? Prospects get lost or distracted after they land on your home page and don’t end up contacting you Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Delivering Measurable Results Today’s Challenges: Prospects Lost/Distracted on Website Did the prospect come from a specific campaign? How do you know if they land on your home page? No specific campaign art and messaging Can’t tie prospect back to campaign Marketing Techniques to Increase Response & Revenue 719.636.1303
