Web Integration Delivering Measurable Results Marketing Techniques to Increase Response amp Revenue 7196361303 wwwTMRdirectcom S pecial Offer on the last slide Todays Challenges ID: 376838
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Slide1
Direct Mail, Email, Web Integration
Delivering Measurable Results
Marketing Techniques to Increase
Response & Revenue
719.636.1303
| www.TMRdirect.com
S
pecial Offer
on the last
slide!Slide2
Today’s Challenges
Increased need to stay in touch with clients, but at lower costDeclining response rates
Moving people from mail to the web (email)
Marketing Techniques to Increase
Response & Revenue
719.636.1303
|
www.TMRdirect.com
Delivering Measurable ResultsSlide3
Solution #1
Email touches instead of Mail touchesChallenge: You have a large mailing list with very few emails attached to the file
Marketing Techniques to Increase
Response &
Revenue
719.636.1303 | www.TMRdirect.com
Delivering Measurable ResultsSlide4
Solution #2: pURLs
Use pURLs (personalized URLs)http://www.mytmrdirect.com/spencer.powell
Marketing Techniques to Increase
Response &
Revenue
719.636.1303
|
www.TMRdirect.com
Delivering Measurable ResultsSlide5
Solution #2: pURLs
Our example pURL was set up to show non-profit organizations how pURLs benefit their mail programs, but pURLs
can be set up to increase the effectiveness of any direct mail campaign. It is simply a response tool allowing prospects to convert into leads.
Marketing Techniques to Increase
Response & Revenue
719.636.1303
|
www.TMRdirect.com
Delivering Measurable ResultsSlide6
pURLA simple one-page website or “landing page”
The website is pre-populated with information unique to the visitor, such as their contact informationMakes it easy for the prospect to respond
Marketing Techniques to Increase
Response & Revenue
719.636.1303
| www.TMRdirect.com
Delivering Measurable ResultsSlide7
pURLDescending levels of involvement
Example:“Request a Quote”“Free 60 minute Consultation”“Sign up for our Newsletter”Goal of the Campaign: Capture EmailEach level of involvement requires an email
Marketing Techniques to Increase
Response &
Revenue
719.636.1303 | www.TMRdirect.com
Delivering Measurable ResultsSlide8
The Old Model
Marketing Techniques to Increase
Response &
Revenue
719.636.1303
| www.TMRdirect.com
Delivering Measurable ResultsSlide9
The New Model: pURL
Marketing Techniques to Increase
Response &
Revenue
719.636.1303
| www.TMRdirect.com
Delivering Measurable ResultsSlide10
Today’s Challenges: Prospects Lost/Distracted on Website
How many clicks does it take to contact you? Is it easy? Do you have clear calls to action?Prospects get lost or distracted after they land on your home page and don’t end up contacting you
Marketing Techniques to Increase
Response &
Revenue
719.636.1303 | www.TMRdirect.com
Delivering Measurable ResultsSlide11
Today’s Challenges: Prospects Lost/Distracted on Website
Did the prospect come from a specific campaign? How do you know if they land on your home page?No specific campaign art and messagingCan’t tie prospect back to campaign
Marketing Techniques to Increase
Response &
Revenue
719.636.1303 |
www.TMRdirect.com
Delivering Measurable ResultsSlide12
pURL
Marketing Techniques to Increase
Response &
Revenue
719.636.1303
| www.TMRdirect.com
Delivering Measurable Results
-
42% of DM respondents prefer to respond online
-Improved response rates,--best tracking mechanism
-real time tracking, see who starts, but may not finish
-gather more data or survey prospect
pURL
carries through on Direct Mail design theme and copy
pURL
can provide more value-added content specific to the campaign
pURL
provides Quick contact formSlide13
Benefits of a pURL
Marketing Techniques to Increase
Response & Revenue
719.636.1303
|
www.TMRdirect.comDelivering Measurable Results42% of DM respondents prefer to respond online
Improved response rates
Best tracking mechanism
Real time tracking
What pages did the prospect go to?
Did they start to fill out the form, but stop?
Gather more data or survey prospectSlide14
Benefits of a pURL
Marketing Techniques to Increase
Response & Revenue
719.636.1303
|
www.TMRdirect.comDelivering Measurable ResultspURL
carries through on Direct Mail design theme and copy
pURL
can provide more value-added content specific to the campaign
pURL
provides quick contact form – easy for prospect to respondSlide15
pURLs
Marketing Techniques to Increase
Response & Revenue
719.636.1303
| www.TMRdirect.com
Delivering Measurable ResultspURLs are just another response tool for direct mail, but they tend to increase response rates
pURLs
allow you to track exact results in real time
pURLs
can incorporate the power of video as well as additional text that cannot be included on the mail pieceSlide16
Special Offer
Marketing Techniques to Increase
Response & Revenue
719.636.1303
| www.TMRdirect.com
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