Dr. V. Krishnakumar, M.com., M.Phil., Ph.D.,

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Dr. V. Krishnakumar, M.com., M.Phil., Ph.D., Assistant Professor, PG Research Department of Commerce, Cardamom Planters Association College, Bodinayakanur. Introduction to Digital Marketing Definition: Digital marketing is promoting

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01
Dr. V. Krishnakumar, M.com., M.Phil., Ph.D.,
Assistant Professor,
PG & Research Department of Commerce,
Cardamom Planters’ Association College,
Bodinayakanur.<br>
02
Introduction to Digital Marketing Definition:
Digital marketing is promoting products or services using digital channels, primarily online.

Importance:
Enables businesses to reach a global audience, target specific demographics, and measure performance in real time.

Core Channels:
Social media, email, search engines, websites, and mobile apps.<br>
03
Types of Digital Marketing Channels<br>