Dr. V. Krishnakumar, M.com., M.Phil., Ph.D.,
Author : myesha-ticknor | Published Date : 2025-05-22
Description: Dr V Krishnakumar Mcom MPhil PhD Assistant Professor PG Research Department of Commerce Cardamom Planters Association College Bodinayakanur Introduction to Digital Marketing Definition Digital marketing is promoting
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Transcript:Dr. V. Krishnakumar, M.com., M.Phil., Ph.D.,:
Dr. V. Krishnakumar, M.com., M.Phil., Ph.D., Assistant Professor, PG & Research Department of Commerce, Cardamom Planters’ Association College, Bodinayakanur. Introduction to Digital Marketing Definition: Digital marketing is promoting products or services using digital channels, primarily online. Importance: Enables businesses to reach a global audience, target specific demographics, and measure performance in real time. Core Channels: Social media, email, search engines, websites, and mobile apps. Types of Digital Marketing Channels Search Engine Marketing (SEM) Social Media Marketing Analytics and Measuring Success
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Dr. V. Krishnakumar, M.com., M.Phil., Ph.D.,
