E-Commerce Strategy and Global EC Chapter 14

Transcript:E-Commerce Strategy and Global EC Chapter 14:
E-Commerce Strategy and Global EC Chapter 14 Presented By: Samar El-Haddad Menna Hatem Dina El-Haddad Raghda Essam Agenda Organizational strategy: concepts and overview Business planning in E-commerce E-Commerce strategy : concepts and overview E-Strategy initiation E-Strategy formulation E-Strategy implantation E-Strategy and project assessment Global E-Commerce E-Commerce in small and medium - sized enterprises Organizational Strategy: Concepts and Overview Strategy: A broad-based formula for how a business is going to accomplish its mission, what its goals should be, and what plans and policies will be needed to carry out those goals. Strategy is also about making tough decisions about what not to do. Organizational Strategy : Concepts and Overview Products, Services Customers, market, competition Vision N Organizational Strategy: Concepts and Overview Vision Your vision is an idealized state for your life and/or business. It is the big picture of what you want for the future and encompasses your mission, values, goals and objectives. Mission Your mission is the nuts and bolts of the vision. Mission is the who, what and why of your business (or personal) existence. Organizational Strategy: Concepts and Overview E-commerce strategy (e-strategy) The formulation and execution of a vision of how a new or existing company intends to do business electronically Strategic information systems planning (SISP) A process for developing a strategy and plans for aligning information systems (including e-commerce applications) with the business strategies of an organization Strategy Initiation Strategy Assessment Strategy Implementation Strategy Formulation The Strategic planning Process Strategic planning process Strategy initiation: The initial phase of strategic planning in which the organization examines itself and its environment Value proposition: The benefit that a company’s products or services provide to customers, the consumer need that is being fulfilled Strategic planning process (cont.) Outcomes from strategy initiation phase Company analysis (including value proposition) include the vision, purpose, value proposition, capabilities, constraints, strengths, and weaknesses of the company. Core competencies it refers to the unique combination of the resources and experiences of a particular firm. Forecasts Identify business ,technological, political ,economical and other trends that are currently affecting the business or might affect it in the future. Competitor (industry) analysis Scanning business environment to collect information about direct , indirect and potential competitors. Strategic planning process (cont.) Strategy formulation: The development of strategies to exploit opportunities and manage threats in the business environment in light of corporate strengths and weaknesses Specific activities and outcomes from strategy formulation phase: