Author : ellena-manuel | Published Date : 2026-01-24
Description: E-Marketing Communication: Owned Media E-Marketing7E Chapter 12 Chapter 12 Objectives After reading Chapter 12, you will be able to: Define integrated marketing communication. Explain how marketers use the AIDA model and the hierarchy ofDownload Presentation The PPT/PDF document "" is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
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