ECOALF - Sustaining your Future Presenting to:
Description: ECOALF - Sustaining your Future Presenting to: Javier, Marisa, Carol and Marcos, top management of ECOALF Presented by: Nanyang consulting March 2019 Agenda 1 2 3 4 5 6 7 8 2 Problems Recommendations Analysis Alternative Implementation
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slide1. ECOALF - Sustaining your Future Presenting to: Javier, Marisa, Carol and Marcos, top management of ECOALF
Presented by: Nanyang consulting March 2019<br>
slide2. Agenda 1
2
3
4
5
6
7
8 2 Problems
Recommendations
Analysis
Alternative
Implementation
Financials
Contingency
Conclusion<br>
slide3. Problem Statement : Ecoalf faces challenges in scaling operations owing to external visibility and internal resourcing 3 Ecoalf needs to overcome internal inadequacies and questions over the business model to achieve its vision of bringing about sustainability<br>
slide4. Recommendations : Ecoalf can reinforce its vision by focusing on market presence in internal capabilities 4 Ecoalf can increase market share and scale operations by exploiting technology, resources and partnerships<br>
slide5. External analysis : EcoAlf operates in a competitive environment that is highly susceptible to audience acceptance 5 Evolution of responsible fashion
Partnerships across value chains
GRS certification for supply chain – potential for increase in partnerships
Increase in online sales
Trend of social media and influence Opportunities Resistance to sustainable fashion – trust on quality
Competition – conventional fashion brands
Dilution of vision and message Threats<br>
slide6. Internal analysis : Ecoalf exhibits a strong business model which needs attention to financial viability and scaling up 6 Positive public image and PR – socially responsible
Customer engagement at concept stores
Capabilities within a team of 38
Investment in Innovation and technology
Diverse portfolio of recycled fabrics (98)
High quality products
Significant bargaining power with partners Strengths Not financially viable – might consider alternative sourcing
Question of profitability
Expensive raw material
Need to build on internal expertise
Inadequate traffic on online channels Weaknesses<br>
slide7. Value chain analysis : Ecoalf operates in a value chain operated by multiple players 7 Manufacturing and recovery costs are a bulk of the cost towards obtaining sustainable raw material $$$ Cost $$ $ $$ $$<br>
slide8. Value Position analysis : Ecoalf exhibits a strong business model which needs attention to financial viability and scaling up 8 High Low Relativity Customer Acceptance Product portfolio Brand Image Profitability Technology High fashion Budget fashion Sustainability brands Ecoalf has potential for financial growth by exploiting technological capabilities and shaping to consumer interests<br>
slide9. Brand Analysis : 3 dimensions of consumer behavior have been analyzed to arrive at a brand perception 9 Ecoalf needs to improve on the social and functional front, in order to reach the emotional appeal of consumers<br>
slide10. Customer Persona Analysis : Ecoalf must consider consumer interests while reinforcing its mission 10 Ecoalf must understand the interests of consumer in order to shape their understanding of the visions<br>
slide11. Strategic alternatives have been considered in our analysis 11 Sustainable mission and survival Diversification Current Portfolio Acquire sharing economy company Redesign of vision and portfolio Business model revamp Internal capabilities development Branding and marketing<br>
slide12. Implementation (1/3) : Brand Communication Strategy 12 Gaining visibility and customer engagement
Spread the vision of the company
Paid, Owned and Earned Media Channels What Exploit social media influence
Use technology to engage with customers and spread the message Why Ecoalf has potential for financial growth by exploiting technological capabilities and shaping to consumer interests<br>
slide13. 13 Ecoalf can increase brand presence and spread its vision with the help of influencers, and shape consumer interests 1. Paid Media Implementation (1/3) : Brand Communication Strategy<br>
slide14. 14 Ecoalf can engage with consumers and increase website traffic and conversion rates, with the help of technology and social media 2. Owned Media Implementation (1/3) : Brand Communication Strategy<br>
slide15. 15 Ecoalf can use 3 types of media channels to increase customer satisfaction and engagement rates 3. Earned Media Implementation (1/3) : Brand Communication Strategy<br>
slide16. 16 Activity Streams involved in the implementation of a communication strategy Implementation (1/3) : Brand Communication Strategy<br>
slide17. Implementation (2/3) : Revamping the Business model 17 Address product portfolio, value chain and materials
Ensure sustainability in operations and mission What Sustainability Business model efficiencies need to be optimised with the help of partnerships and refocusing the product portfolio Product Value Chain Material<br>
slide18. 18 Ecoalf can use the partnership to increase revenues and build a vision that consumers can resonate with 1. Products Implementation (2/3) : Revamping the Business model<br>
slide19. 19 Implementation (2/3) : Revamping the Business model Distribution channels involved in the implementation of a business model partnership strategy<br>
slide20. 20 Ecoalf can use the partnership to address costs of recovery and separation of waste, and increase branding 2. Value Chain Implementation (2/3) : Revamping the Business model<br>
slide21. 21 Ecoalf can use the partnership to address costs of recovery and separation of waste, and increase branding Implementation (2/3) : Revamping the Business model<br>
slide22. Implementation (3/3): Internal capabilities development 22 Acquire more talents and build strong corporate culture
Multiple channels of financing What Scaling up requires resources and internal capabilities of ECOALF
ECOALF currently only has 38 employees
Lack of sources of funding Why<br>
slide23. Implementation (3/3): Internal capabilities development strategy 23 Increase in talent pool and a strong corporate culture will enable ECOALF to equip itself with stronger internal capabilities 1. Operations & HR<br>
slide24. Implementation (3/3): Internal capabilities development strategy 24 Multiple channels of fund-raising will enable ECOALF to obtain sufficient capital to scale up. 2. Fund raising<br>
slide25. 25 Timeline for implementation of strategies<br>
slide26. 26 Timeline for implementation of strategies<br>
slide27. KPIs: Following KPIs will enable ECOALF to monitor the success of implementation process. 27 Brand communication strategy
Customer engagement rate, e.g. “I Act Now”
Net promoter score
Revamping business model strategy
1. Number of partnerships with waste management companies
2. Increase in partnerships with fashion retailers
Internal capabilities development strategy
1. Employee satisfaction rate
2. Number of pitched investors, e.g. VC/PE KPI Brand communication strategy
40%
70%
Revamping business model strategy
10 p.a.
50% (progressively achieved in Y5)
Internal capabilities development strategy
1. 90%
2. 5 p.a. Target<br>
slide28. Financial analysis: Proposed strategies will enable ECOALF to drive revenue growth to 4.17x by 2023! 28 CAGR 127% Key highlight Revenue increase to 4.17x in 5 years<br>
slide29. Financial analysis: Proposed strategies will enable ECOALF to achieve profitability! 29 Implementation cost Key highlight Make profit since 2020<br>
slide30. Contingency plan: Following risks are anticipated and needed to be mitigated in a timely manner. 30 Brand communication
Unsuccessful spread of viral campaign
Low engagement rates
Business model
Inefficient partnership with WMS
Unsuccessful partnerships
Internal capabilities
Resistance to adapt company vision
Delay in obtaining funding Risk Brand communication
Unsuccessful spread of viral campaign
Low engagement rates
Business model
Inefficient partnership with WMS
Unsuccessful partnerships
Internal capabilities
Realign KPIs, efficient communication strategy
Business plan competition Mitigation Probability<br>
slide31. Key Success Factors to overcoming challenges on to way to achieving your mission 31 Harbinger of a responsible future – via sustainable fashion<br>
slide32. Conclusion : Ecoalf can reinforce its vision by focusing on market presence in internal capabilities 32 Ecoalf can increase market share and scale operations by exploiting technology, resourcing and partnerships<br>
slide33. THANK YOU FOR YOUR ATTENTION We now welcome any questions you may have. March 2019 33<br>
slide34. APPENDIX We now welcome any questions you may have. March 2019<br>
slide35. Financial analysis: Proposed strategies will enable ECOALF to achieve profitability! 35<br>
Presented by: Nanyang consulting March 2019<br>
slide2. Agenda 1
2
3
4
5
6
7
8 2 Problems
Recommendations
Analysis
Alternative
Implementation
Financials
Contingency
Conclusion<br>
slide3. Problem Statement : Ecoalf faces challenges in scaling operations owing to external visibility and internal resourcing 3 Ecoalf needs to overcome internal inadequacies and questions over the business model to achieve its vision of bringing about sustainability<br>
slide4. Recommendations : Ecoalf can reinforce its vision by focusing on market presence in internal capabilities 4 Ecoalf can increase market share and scale operations by exploiting technology, resources and partnerships<br>
slide5. External analysis : EcoAlf operates in a competitive environment that is highly susceptible to audience acceptance 5 Evolution of responsible fashion
Partnerships across value chains
GRS certification for supply chain – potential for increase in partnerships
Increase in online sales
Trend of social media and influence Opportunities Resistance to sustainable fashion – trust on quality
Competition – conventional fashion brands
Dilution of vision and message Threats<br>
slide6. Internal analysis : Ecoalf exhibits a strong business model which needs attention to financial viability and scaling up 6 Positive public image and PR – socially responsible
Customer engagement at concept stores
Capabilities within a team of 38
Investment in Innovation and technology
Diverse portfolio of recycled fabrics (98)
High quality products
Significant bargaining power with partners Strengths Not financially viable – might consider alternative sourcing
Question of profitability
Expensive raw material
Need to build on internal expertise
Inadequate traffic on online channels Weaknesses<br>
slide7. Value chain analysis : Ecoalf operates in a value chain operated by multiple players 7 Manufacturing and recovery costs are a bulk of the cost towards obtaining sustainable raw material $$$ Cost $$ $ $$ $$<br>
slide8. Value Position analysis : Ecoalf exhibits a strong business model which needs attention to financial viability and scaling up 8 High Low Relativity Customer Acceptance Product portfolio Brand Image Profitability Technology High fashion Budget fashion Sustainability brands Ecoalf has potential for financial growth by exploiting technological capabilities and shaping to consumer interests<br>
slide9. Brand Analysis : 3 dimensions of consumer behavior have been analyzed to arrive at a brand perception 9 Ecoalf needs to improve on the social and functional front, in order to reach the emotional appeal of consumers<br>
slide10. Customer Persona Analysis : Ecoalf must consider consumer interests while reinforcing its mission 10 Ecoalf must understand the interests of consumer in order to shape their understanding of the visions<br>
slide11. Strategic alternatives have been considered in our analysis 11 Sustainable mission and survival Diversification Current Portfolio Acquire sharing economy company Redesign of vision and portfolio Business model revamp Internal capabilities development Branding and marketing<br>
slide12. Implementation (1/3) : Brand Communication Strategy 12 Gaining visibility and customer engagement
Spread the vision of the company
Paid, Owned and Earned Media Channels What Exploit social media influence
Use technology to engage with customers and spread the message Why Ecoalf has potential for financial growth by exploiting technological capabilities and shaping to consumer interests<br>
slide13. 13 Ecoalf can increase brand presence and spread its vision with the help of influencers, and shape consumer interests 1. Paid Media Implementation (1/3) : Brand Communication Strategy<br>
slide14. 14 Ecoalf can engage with consumers and increase website traffic and conversion rates, with the help of technology and social media 2. Owned Media Implementation (1/3) : Brand Communication Strategy<br>
slide15. 15 Ecoalf can use 3 types of media channels to increase customer satisfaction and engagement rates 3. Earned Media Implementation (1/3) : Brand Communication Strategy<br>
slide16. 16 Activity Streams involved in the implementation of a communication strategy Implementation (1/3) : Brand Communication Strategy<br>
slide17. Implementation (2/3) : Revamping the Business model 17 Address product portfolio, value chain and materials
Ensure sustainability in operations and mission What Sustainability Business model efficiencies need to be optimised with the help of partnerships and refocusing the product portfolio Product Value Chain Material<br>
slide18. 18 Ecoalf can use the partnership to increase revenues and build a vision that consumers can resonate with 1. Products Implementation (2/3) : Revamping the Business model<br>
slide19. 19 Implementation (2/3) : Revamping the Business model Distribution channels involved in the implementation of a business model partnership strategy<br>
slide20. 20 Ecoalf can use the partnership to address costs of recovery and separation of waste, and increase branding 2. Value Chain Implementation (2/3) : Revamping the Business model<br>
slide21. 21 Ecoalf can use the partnership to address costs of recovery and separation of waste, and increase branding Implementation (2/3) : Revamping the Business model<br>
slide22. Implementation (3/3): Internal capabilities development 22 Acquire more talents and build strong corporate culture
Multiple channels of financing What Scaling up requires resources and internal capabilities of ECOALF
ECOALF currently only has 38 employees
Lack of sources of funding Why<br>
slide23. Implementation (3/3): Internal capabilities development strategy 23 Increase in talent pool and a strong corporate culture will enable ECOALF to equip itself with stronger internal capabilities 1. Operations & HR<br>
slide24. Implementation (3/3): Internal capabilities development strategy 24 Multiple channels of fund-raising will enable ECOALF to obtain sufficient capital to scale up. 2. Fund raising<br>
slide25. 25 Timeline for implementation of strategies<br>
slide26. 26 Timeline for implementation of strategies<br>
slide27. KPIs: Following KPIs will enable ECOALF to monitor the success of implementation process. 27 Brand communication strategy
Customer engagement rate, e.g. “I Act Now”
Net promoter score
Revamping business model strategy
1. Number of partnerships with waste management companies
2. Increase in partnerships with fashion retailers
Internal capabilities development strategy
1. Employee satisfaction rate
2. Number of pitched investors, e.g. VC/PE KPI Brand communication strategy
40%
70%
Revamping business model strategy
10 p.a.
50% (progressively achieved in Y5)
Internal capabilities development strategy
1. 90%
2. 5 p.a. Target<br>
slide28. Financial analysis: Proposed strategies will enable ECOALF to drive revenue growth to 4.17x by 2023! 28 CAGR 127% Key highlight Revenue increase to 4.17x in 5 years<br>
slide29. Financial analysis: Proposed strategies will enable ECOALF to achieve profitability! 29 Implementation cost Key highlight Make profit since 2020<br>
slide30. Contingency plan: Following risks are anticipated and needed to be mitigated in a timely manner. 30 Brand communication
Unsuccessful spread of viral campaign
Low engagement rates
Business model
Inefficient partnership with WMS
Unsuccessful partnerships
Internal capabilities
Resistance to adapt company vision
Delay in obtaining funding Risk Brand communication
Unsuccessful spread of viral campaign
Low engagement rates
Business model
Inefficient partnership with WMS
Unsuccessful partnerships
Internal capabilities
Realign KPIs, efficient communication strategy
Business plan competition Mitigation Probability<br>
slide31. Key Success Factors to overcoming challenges on to way to achieving your mission 31 Harbinger of a responsible future – via sustainable fashion<br>
slide32. Conclusion : Ecoalf can reinforce its vision by focusing on market presence in internal capabilities 32 Ecoalf can increase market share and scale operations by exploiting technology, resourcing and partnerships<br>
slide33. THANK YOU FOR YOUR ATTENTION We now welcome any questions you may have. March 2019 33<br>
slide34. APPENDIX We now welcome any questions you may have. March 2019<br>
slide35. Financial analysis: Proposed strategies will enable ECOALF to achieve profitability! 35<br>