ECOALF - Sustaining your Future Presenting to:

Transcript:ECOALF - Sustaining your Future Presenting to::
ECOALF - Sustaining your Future Presenting to: Javier, Marisa, Carol and Marcos, top management of ECOALF Presented by: Nanyang consulting March 2019 Agenda 1 2 3 4 5 6 7 8 2 Problems Recommendations Analysis Alternative Implementation Financials Contingency Conclusion Problem Statement : Ecoalf faces challenges in scaling operations owing to external visibility and internal resourcing 3 Ecoalf needs to overcome internal inadequacies and questions over the business model to achieve its vision of bringing about sustainability Recommendations : Ecoalf can reinforce its vision by focusing on market presence in internal capabilities 4 Ecoalf can increase market share and scale operations by exploiting technology, resources and partnerships External analysis : EcoAlf operates in a competitive environment that is highly susceptible to audience acceptance 5 Evolution of responsible fashion Partnerships across value chains GRS certification for supply chain – potential for increase in partnerships Increase in online sales Trend of social media and influence Opportunities Resistance to sustainable fashion – trust on quality Competition – conventional fashion brands Dilution of vision and message Threats Internal analysis : Ecoalf exhibits a strong business model which needs attention to financial viability and scaling up 6 Positive public image and PR – socially responsible Customer engagement at concept stores Capabilities within a team of 38 Investment in Innovation and technology Diverse portfolio of recycled fabrics (98) High quality products Significant bargaining power with partners Strengths Not financially viable – might consider alternative sourcing Question of profitability Expensive raw material Need to build on internal expertise Inadequate traffic on online channels Weaknesses Value chain analysis : Ecoalf operates in a value chain operated by multiple players 7 Manufacturing and recovery costs are a bulk of the cost towards obtaining sustainable raw material $$$ Cost $$ $ $$ $$ Value Position analysis : Ecoalf exhibits a strong business model which needs attention to financial viability and scaling up 8 High Low Relativity Customer Acceptance Product portfolio Brand Image Profitability Technology High fashion Budget fashion Sustainability brands Ecoalf has potential for financial growth by exploiting technological capabilities and shaping to consumer interests Brand Analysis : 3 dimensions of consumer behavior have been analyzed to arrive at a brand perception 9 Ecoalf needs to improve on the social and functional front, in order to reach the emotional appeal of consumers Customer Persona Analysis : Ecoalf must consider consumer interests while reinforcing its mission 10 Ecoalf must understand the