EDUQAS A Level Media Component 2 Section B Codes

Transcript:EDUQAS A Level Media Component 2 Section B Codes:
EDUQAS A Level Media Component 2 Section B Codes and conventions Demographics Psychographics Circulation Readership House style Reception Print and digital Interactivity Prosumer Data mining Publishers Ownership Conglomerate Cultivation Niche/mass audience Ethos/ideology Intersectionality Brand identity Star persona Uses and Gratifications The 4 C’s Magazine Industry Overview The magazine industry has changed significantly since the 1960s when the historical set products were published. The marketplace was less crowded and the industry was dominated by a small number of major publishers. Today, the industry is still dominated by major publishers (such as Hearst, IPC, Bauer) but there is a much wider range of titles available and much greater competition for readers. Print circulation is falling and there has been a rise in digital sales. Magazines need a strong online and social media presence as well as a clear, unique brand identity, in order to compete – many titles, such as Nuts and Loaded, have closed in recent years, and others, such as Company, have become online-only magazines. Woman’s Realm merged with Woman’s Weekly in 2001 as, according to research by IPC, it ‘no longer reflected the financially independent lives of its target readership’. Many mainstream lifestyle magazines have struggled to survive, however there is now a wider range of niche, or specialised, magazines available and those that have developed a unique selling point and secured a loyal audience have been able to succeed. SECTION 1 INTRODUCTION to Magazines https:/www.themediabriefing.com/article/do-magazine-covers-still-count Key theories to apply in this unit: [Application of key theory] The ‘PRIDEMAGAZINE.COM’ hyperlink features above the masthead as a web address which highlights the magazine’s modern appeal and for readers to access for additional content or an online version of the magazine. It shows that there are multiple methods of accessing magazine content. The PRIDE masthead is positioned at the top of the page, written in turquoise uppercase text. The masthead suggests that the magazine has a sense of confidence in its identity. The effect on the reader is identification and inclusion, particular for the magazine’s target audience: Black British women. The coverline: ‘Hair: Liven up your winter with colour’ (which is written in white and orange cursive font) highlights the magazine’s interest in fashion and beauty. It shows that PRIDE realises that its target audience are interested in hairstyles, and provides them with ideas in order to encourage diverse creativity with fashion. The ‘101 ways to Stand Up and Be Heard’