[enter product name here] Product strategy 1

Strategy: executive summary 4 Fact /trends
Summarize these in this block Implications
Summarize these in this block Objectives
Summarize these in this block Strategy
Summarize these in this block Action plans
Summarize these in this block<br>

Facts and trends 5 Enter details about product KPIs, customers, competitors, macro market or technology that are relevant to the development of your plans<br>

Implications 6 Show the implications for your product and your company of the facts and trends you identified in the previous slide<br>

Objectives 7 Based on your insight to the market and understanding of what’s possible within the constraints of your business, show the objectives you’re targeting to deliver through a product strategy
Use a standard approach such as SMART (Specific, Measurable, Achievable, Relevant and Timed) or some other agreed variant Show here what you might be able to achieve if you get support to remove or reduce some constraints from the business (and identify these constraints) Show here changes to your objectives if key constraints become more onerous than anticipated (and identify these constraints)<br>

Strategy 8 Document the strategy you’ll use to deliver the objectives set out in the previous slide
This should use the elements of the strategy diamond
Arenas: the markets, product space, technology, segments in which you’ll be working
Vehicles: indicate any requirements of the strategy, e.g. to build, partner or buy-in technologies
Differentiators: Say why you think this will be a winning strategy
Staging and Pacing: State what you plan and doing and when you’ll be doing it
Economic logic: State what financial commitment you’ll need from the business and what payback can be expected<br>

Strategy alignment 9 Say how the proposed strategy aligns with or impacts the rest of the business
Corporate strategy and plans
Strategies and plans of other departments<br>

Action plan 10 Document the actions to be taken to deliver on the strategy and when these need to be started / completed
State what resources are going to be needed (e.g., identified individuals or teams and money), when they’ll be required and what they’ll deliver







Note: It is assumed that the commitment of substantial resources will require separate investment approval, e.g. through a business case process<br>

Risks and contingency 11 Summarize the key risks resulting from incorrect assumptions or failure to complete actions
Identify:
What might go wrong?
How will we know it’s going wrong?
What action will be needed to get things back on track and who’s going to do it?





Note: Many things might go wrong. Only include those that potentially have a significant impact (high likelihood or a high impact if the risk matures)<br>