Expectations for press and media freedom in the
Author : stefany-barnette | Published Date : 2025-08-13
Description: Expectations for press and media freedom in the digital world Roundtable at the European Parliament on 22 June 2022 Current problems of publishers offline world The current situation covid19 war in Ukraine etc has brought a number
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Transcript:Expectations for press and media freedom in the:
Expectations for press and media freedom in the digital world Roundtable at the European Parliament on 22 June 2022 Current problems of publishers - off-line world The current situation (covid-19, war in Ukraine, etc.) has brought a number of problems and challenges for publishers both offline and online. Examples of problematic points off-line: decrease in sold copies (closing of sales points, first choice in living cost cutting in the time of crisis) decrease in advertising performance (eg clients refuse to buy advertising next to war reports (brandsafety) + reduction of advertisers' budgets due to the effects of the war and upcoming economical crisis) rising paper prices (increases by more than 100%) rising fuel/energy prices - the impact on distribution Current issues of Publishers - online world Examples of problematic areas online: the growing role of large platforms steps to strengthen privacy can (intentionally or unintentionally) weaken competition and the position of publishers (eg the end of 3rd party cookies ) widening technological gap among major internet giants and publishers technological dependence on platforms Adblockers , cookie ban walls, etc. ringfencing in print media continuous search for viable solution in online reluctance of users to pay for online content (eg specifically in the Czech Republic) dependence on platforms new and new regulations uncertainty about further development (the end of 3rd party cookies , etc.) unwillingness to invest = technological lag of Europe The daily life of a regular publisher How to characterize the relationship to platforms? platforms are like fire - a good servant but a bad master the current online publisher is surrounded by platforms compared to GAFA, every European publisher is small the number of steps that platforms take in the name of privacy leads to strengthening their position Publishers & platforms Platforms sell our advertising (eg Google AdSense, Sklik) Platforms measure our traffic (Google Analytics) Platforms provide our content to users (e.g. Google Search, Google Chrome) Platforms manage our ad space (e.g. Google Ad Manager 360) Platforms use our content (search, see eg thumbnails development) Publishers are cars, platforms have occupied the road network - but cars cannot function fully without roads. Publishers & Platforms – Publishers surrounded by platforms Recently, there is a unprecedented number of regulations at EU level: ePrivacy (cookies , B2B calls) Digital Services Act (regulation of discussions under articles, regulation of blogs) Digital Markets Act Data Act (transmission of information to public administration)