FUNCTIONS AND TYPES OF MARKETING RESEARCH; FIELDS

Author: calandra-battersby | Published: 2025-05-29

Description: FUNCTIONS AND TYPES OF MARKETING RESEARCH; FIELDS OF APPLICATION. Alena Klapalová klapalovecon.muni.cz Sources: Exploring Marketing Research, 10th Edition William G. Zikmund, Barry J. Babin. 2010 Cengage Learning. Marketing Research David