GameStop digital transformation strategy

Transcript:GameStop digital transformation strategy:
GameStop digital transformation strategy presenting to: George Sherman Sarah Beattie & Team presented by: Decio Soares Nahana Caetano Romilson Teles Tobias Walzberg Insper | Sao Paulo – Brazil agenda 1 | Analysis of the situation 2 | Alternatives & recommendations 3 | Implementation 4 | Wrap-up 1 analysis of the situation Market changes 1984 Technology Traditional “shrink-wrapped” video games titles 1999 2000/2010 2002 2014 1988 2019 1996 Babbage’s foundation Became public Bankrupt (acquisition by Leonard Riggio) GameStop - rebrand 100% Barnes & Nobles Globalization Stock Price $53 USD NYSE Stock Price $5 USD 5830 stores Market changes Customer Mainly teenagers Teenagers & early adults (31 years old) – millennials Competition Bricks & Mortar (BestBuy, Target, Walmart, Kmart) Download sites (Originm UpPlay, Steam) Noteworthy (Gamefly, Amazon) From To Technology Traditional “shrink-wrapped” video games titles Online-first download Streamed experience Digital Transformation 1 | Previsibility 2| Recurrence 3 | Agility Physital Digital & Physical Experience 3 drivers for digital transformation 2 alternatives & recommendations Infraestructure Services Products Media GameStop new value proposition in based in 4 pillars - Strategically closing of physical stores - Website transformation (big data analytics inclusion) - Redesign of GameStop website and launching of a platform to mobile devices (proprietary technology) Infraestructure GameStop new value proposition in based in 4 pillars - GameStop University: Training center (“How to be became the best player”, “Be a YouTube video streamer”, etc) Open space for coach use eSport practices - Loot crate subscription (merchandising) - Marketplace (Amazon) Services GameStop new value proposition in based in 4 pillars - Game consoles - Game accessories - Collectables - Merchandising Products GameStop new value proposition in based in 4 pillars - Full digital presence in social media - Focus on millennial needs - Use social media to reposition the brand (focus on institutional aspects >>> Love Brand) and continuously engage the “game stoppers” - Focus on SEM (Search Engine Optimization, App Search Optimization), GoogleAds, InstagramAds to increase sales - Restructure of Game Informer magazine and e-zine Media GameStop new value proposition in based in 4 pillars 3 implementation Implementation plan Branding (brand architecture strategy) Services deployment Product sourcing Media presence Infrastructure deployment Brand architecture strategy independent endorsed monolithic P&G LVMH Fanta A Coca-Cola Company Intel Microsoft Apple Samsung Brand architecture strategy independent endorsed monolithic - Risk - Sinergy + Costs + Risk + Sinergy - Costs Around 90% of the world most valuable brand adopt