GO-TO-MARKET B2B STRATEGY TEMPLATE EXAMPLE
Description: GO-TO-MARKET B2B STRATEGY TEMPLATE EXAMPLE GO-TO-MARKET B2B STRATEGY TEMPLATE PRESENTATION REBRANDING WEBSITE CREATION DATE: MMDDYY AUTHOR: Sarah Connor CLIENT: Kyle Reese BRAND: Cascade Soda Shop PRODUCT: Fountain soda, confectionary,
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slide1. GO-TO-MARKET B2B STRATEGY TEMPLATE EXAMPLE GO-TO-MARKET B2B STRATEGY TEMPLATE PRESENTATION REBRANDING & WEBSITE CREATION DATE: MM/DD/YY
AUTHOR: Sarah Connor
CLIENT: Kyle Reese
BRAND: Cascade Soda Shop
PRODUCT: Fountain soda, confectionary, and ice cream PROJECT NAME<br>
slide2. PROJECT REPORT GO-TO-MARKET B2B STRATEGY PRESENTATION GO-TO-MARKET B2B STRATEGY TARGET MARKETS INITIAL MARKET PENETRATION STRATEGY Who should be involved internally and externally? CHANNELS/PARTNERS LAUNCH TEAM 1 2 3 4 Local community – expanding to regional/national outlets via an e-commerce push
Enter key strategies / comments
Enter key strategies / comments Rebranding its current nostalgic mom-and-pop aesthetic
Expanding beyond its physical shop to include a robust e-commerce presence
Enter key strategies / comments
Enter key strategies / comments Social media
Email
Enter key strategies / comments
Enter key strategies / comments
Enter key strategies / comments Rebrand team
Web team
Marketing team
Enter key strategies / comments
Enter key strategies / comments<br>
slide3. PROJECT REPORT GO-TO-MARKET B2B STRATEGY PRESENTATION IDENTIFY TARGET MARKET CLARIFY VALUE PROPOSITIION DEFINE PRICING STRATEGY CRAFT PROMOTION STRATEGY CHOOSE SALES AND DISTRIBUTION CHANNELS SET METRICS AND MONITOR PERFORMANCE GO-TO-MARKET B2B STRATEGY<br>
AUTHOR: Sarah Connor
CLIENT: Kyle Reese
BRAND: Cascade Soda Shop
PRODUCT: Fountain soda, confectionary, and ice cream PROJECT NAME<br>
slide2. PROJECT REPORT GO-TO-MARKET B2B STRATEGY PRESENTATION GO-TO-MARKET B2B STRATEGY TARGET MARKETS INITIAL MARKET PENETRATION STRATEGY Who should be involved internally and externally? CHANNELS/PARTNERS LAUNCH TEAM 1 2 3 4 Local community – expanding to regional/national outlets via an e-commerce push
Enter key strategies / comments
Enter key strategies / comments Rebranding its current nostalgic mom-and-pop aesthetic
Expanding beyond its physical shop to include a robust e-commerce presence
Enter key strategies / comments
Enter key strategies / comments Social media
Enter key strategies / comments
Enter key strategies / comments
Enter key strategies / comments Rebrand team
Web team
Marketing team
Enter key strategies / comments
Enter key strategies / comments<br>
slide3. PROJECT REPORT GO-TO-MARKET B2B STRATEGY PRESENTATION IDENTIFY TARGET MARKET CLARIFY VALUE PROPOSITIION DEFINE PRICING STRATEGY CRAFT PROMOTION STRATEGY CHOOSE SALES AND DISTRIBUTION CHANNELS SET METRICS AND MONITOR PERFORMANCE GO-TO-MARKET B2B STRATEGY<br>