How to be successful online by Robert Faulkner
Description: How to be successful online by Robert Faulkner robdatadial.net www.datadial.net 020 8600 0500 5 steps to a successful website How does Google know what a page is about? It reads and understands the information in key areas of the page i.e
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slide1. How to be successful online
by Robert Faulkner
rob@datadial.net
www.datadial.net
020 8600 0500<br>
slide2. 5 steps to a successful website<br>
slide4. How does Google know what a page is about? It reads and understands the information in key areas of the page
i.e Keywords / Key phrases<br>
slide5. Choosing the right keywords generating a list<br>
slide6. Keyword Research - Selection<br>
slide7. How should you organise your pages?<br>
slide8. On Page Optimisation URLs
Page Titles
Page Headings H1 and H2
Image Filenames
Body Text
Image Alt Attributes
Bold and Italic Text Lo Mismo A man about to cut the head off a sodier with an axe<br>
slide9. Design This site is easy to use….
This company is easy to work with….
..Oh, and there’s an offer…
I will buy from this company<br>
slide11. How do search engines rank a page? Links
The number and quality of links pointing to a page tells a search engine how important that page is.<br>
slide12. Why would I link to your site? Because you’ve got something that I want to recommend to others
i.e. Great content<br>
slide13. So Great content Links Rankings Traffic<br>
slide15. What are you doing to be #1?<br>
slide16. Where to put it all - blog<br>
slide17. How do you get links?<br>
slide19. What is Social Media? An opportunity to meet the people<br>
slide20. How to participate Hi, Hello, Howdy, Wotcha, G'day mate – There are plenty of ways of starting a conversation, and it's the same Online.<br>
slide21. Use your blog<br>
slide22. Social Media in the boardroom Yeah, Social Media, we’ll have a bit of that<br>
slide24. New Culture<br>
slide25. New jobs<br>
slide26. How is it used<br>
slide27. Resources Google keyword tool
Google analytics
Dell social media guide
Reputation management
Datadial blog
SEO Browser
Did you know?<br>
by Robert Faulkner
rob@datadial.net
www.datadial.net
020 8600 0500<br>
slide2. 5 steps to a successful website<br>
slide4. How does Google know what a page is about? It reads and understands the information in key areas of the page
i.e Keywords / Key phrases<br>
slide5. Choosing the right keywords generating a list<br>
slide6. Keyword Research - Selection<br>
slide7. How should you organise your pages?<br>
slide8. On Page Optimisation URLs
Page Titles
Page Headings H1 and H2
Image Filenames
Body Text
Image Alt Attributes
Bold and Italic Text Lo Mismo A man about to cut the head off a sodier with an axe<br>
slide9. Design This site is easy to use….
This company is easy to work with….
..Oh, and there’s an offer…
I will buy from this company<br>
slide11. How do search engines rank a page? Links
The number and quality of links pointing to a page tells a search engine how important that page is.<br>
slide12. Why would I link to your site? Because you’ve got something that I want to recommend to others
i.e. Great content<br>
slide13. So Great content Links Rankings Traffic<br>
slide15. What are you doing to be #1?<br>
slide16. Where to put it all - blog<br>
slide17. How do you get links?<br>
slide19. What is Social Media? An opportunity to meet the people<br>
slide20. How to participate Hi, Hello, Howdy, Wotcha, G'day mate – There are plenty of ways of starting a conversation, and it's the same Online.<br>
slide21. Use your blog<br>
slide22. Social Media in the boardroom Yeah, Social Media, we’ll have a bit of that<br>
slide24. New Culture<br>
slide25. New jobs<br>
slide26. How is it used<br>
slide27. Resources Google keyword tool
Google analytics
Dell social media guide
Reputation management
Datadial blog
SEO Browser
Did you know?<br>