IDHAYA COLLEGE FOR WOMEN, KUMBAKONAM DEPARTMENT OF

Transcript:IDHAYA COLLEGE FOR WOMEN, KUMBAKONAM DEPARTMENT OF:
IDHAYA COLLEGE FOR WOMEN, KUMBAKONAM DEPARTMENT OF MANAGEMENT CLASS : I BBA SUBJECT NAME : BUSINESS ENVIRONMENT SUBJECT CODE :16ACBB2 SEMESTER : II UNIT & TOPIC : V & SOCIAL AND CULTURAL ENVIRONMENT FACULTY NAME : Mrs. R. DEVA PERSHIYA CONTENTS Social and Cultural Environment Impact of Culture on Business Social responsibility of Business CSR SOCIAL AND CULTURAL ENVIRONMENT Cultural Environment is a set of beliefs, practices, customs and behaviors that are found to be common to everyone within a certain population. The social environment comprises of many dynamic factors such as social traditions, cultural influences, values and beliefs prevailing in the society, social stratification, etc. Factors That Affect The Cultural And Social Environment The Following are the factors that affect the cultural and social environment: Social concerns that plague society, such as pollution levels, corruption among the government officials, excessive consumerism, ill effects of mass media consumption, etc. The social values and social attitudes of the businesses and the citizens. This includes the rituals and practices of the people and can also include religious beliefs. Changing lifestyle patterns also effects the expectations consumers have for the businesses. Contd.. Family values, family structure and the role that family occupies in society has a great impact on the social environment The position and state of women and children in society. Even the role that women play in society will be a factor. Education and literacy levels of the population are another factor. This also includes consumer awareness and consumer protection. Impact of Culture on Business When a company which is going to expand its market develop four strategy for it: Selling the product without changes on international markets. Modifying products for different countries or regions. Developing new products for foreign markets. Incorporating all differences in a single product and introducing a global product Contd.. When an company tries to follow any of the strategy, The culture plays a important role. Following are the companies that stands as an example for cultural impacts. Culture might be suggested as a tool for market segmentation because if the culture in the target country is similar to the culture in the existing markets , it’s a precondition that selling the product in the target country might be successful. Contd.. Example Products sold on foreign markets are influenced by the local behavior, tastes, attitudes and traditions in each market. The Coca Cola Company’s attempt to sell