IMAGE BUILDING AND PUBLIC RELATIONS IN FRSC INTRODUCTION One of the major responsibilities of FRSC is to regulate, enforce and coordinate all road traffic and safety management activities through public enlightenment, effective patrol
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IMAGE BUILDING AND PUBLIC RELATIONS IN FRSC<br>
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INTRODUCTION One of the major responsibilities of FRSC is to regulate, enforce and coordinate all road traffic and safety management activities through public enlightenment, effective patrol operation and prompt rescue services amongst others
In order to achieve this mandate, FRSC needs a corporate image that will enhance its operations because public perception is an effective tool in the actualization of its goals. Image building is therefore a function of public relations.<br>
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AIM The aim of this paper is to discuss the role of effective public relations in building the image of FRSC.<br>
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OBJECTIVES At the end of this lecture participants should be able to:
Define public relations
Highlight the vision and mission of the Corps
Overview of road traffic crashes
Role of mass education in reducing road crashes
List five factors that determine FRSC corporate image
List five roles of FRSC personnel as public relations practioners.<br>
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DEFINITION OF TERMS IMAGE is the opinion or perception the public have about you or your products and services.
IMAGE BUILDING is the effort put in place to sustain the positive public perception about you.
PUBLIC is the people about or for whom you exist.
PUBLIC RELATIONS is the planned and sustained effort to establish and maintain understanding between an organization and the public.<br>
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OVERVIEW OF ROAD TRAAFFIC CRASHES Road crashes destroys lives and properties
Road crash is the ninth leading cause of injury and death in the global burden of diseases
If nothing is done by the year 2020, RTC may ascend to number three as the leading cause of injury and death in the world.<br>
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FRSC VISION To eradicate road traffic crashes and create a safe motoring environment in Nigeria.<br>
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MISSION Regulate, enforce and coordinate all road traffic safety and safety management activities through:
Sustained public enlightenment
Effective patrol operations
Prompt rescue services
Improved vehicle administration
Robust data management
Promotion of stakeholder cooperation<br>
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REDUCING RTC: ROLE OF MASS EDUCATION To change road user behaviour.
To increase road user knowledge about safety.
To reduce the number of RTC casualties through education<br>
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FACTORS THAT DETERMINE FRSC CORPORATE IMAGE Attitude of officers and marshals
Behaviour of FRSC drivers
Behaviour of personnel on patrol
Nature of our turn-out
Services rendered to public<br>
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CONT’D Good knowledge of our assignments
Creativity and innovation
Style of FRSC correspondence
Lifestyle of top management
Nature of our environment – buildings, patrol cars, etc<br>
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CHALLENGES AGAINST FRSC CORPORATE IMAGE Lack of confidence and trust
Lack of command and control
Compromise
Inadequate funding
Lack of team spirit<br>
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CONT’D Placing personal interest above corporate interest
Limited creativity and innovation
Mindset
Godfatherism
Inadequate or complete absence of feedback<br>
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SOLUTIONS Renewal and total commitment to our corporate goals and objectives
Adequate knowledge of FRSC operations, policies, etc
Good knowledge of PR
Exhibit good leadership for best result<br>
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CONT’D Live up to expectations
Be a good ambassador of FRSC
Learn from the successes of our sister organizations
Remain committed<br>
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FRSC PERSONNEL AS PUBLIC RELATIONS PRACTIONERS Counsel management based on the understanding of human behaviour
Analyze the trend of affairs and predict consequences
Research into public attitude and expectations
Establish and maintain communication on truth and full information<br>
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CONT’D Promote mutual respect and social responsibility
Harmonize private and public interests
Promote goodwill with external and internal publics
Promote good employee relations
Interpret the views of target publics to the Corps and promote correct image of FRSC<br>
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CONCLUSION From the foregoing it is clear that a good public image is necessary for sustaining the mandate and objectives of FRSC. We must therefore recognise our positions as PR men in the discharge of our responsibilities and do the necessary things to improve the image of FRSC.<br>
