IMAGE BUILDING AND PUBLIC RELATIONS IN FRSC

Transcript:IMAGE BUILDING AND PUBLIC RELATIONS IN FRSC:
IMAGE BUILDING AND PUBLIC RELATIONS IN FRSC INTRODUCTION One of the major responsibilities of FRSC is to regulate, enforce and coordinate all road traffic and safety management activities through public enlightenment, effective patrol operation and prompt rescue services amongst others In order to achieve this mandate, FRSC needs a corporate image that will enhance its operations because public perception is an effective tool in the actualization of its goals. Image building is therefore a function of public relations. AIM The aim of this paper is to discuss the role of effective public relations in building the image of FRSC. OBJECTIVES At the end of this lecture participants should be able to: Define public relations Highlight the vision and mission of the Corps Overview of road traffic crashes Role of mass education in reducing road crashes List five factors that determine FRSC corporate image List five roles of FRSC personnel as public relations practioners. DEFINITION OF TERMS IMAGE is the opinion or perception the public have about you or your products and services. IMAGE BUILDING is the effort put in place to sustain the positive public perception about you. PUBLIC is the people about or for whom you exist. PUBLIC RELATIONS is the planned and sustained effort to establish and maintain understanding between an organization and the public. OVERVIEW OF ROAD TRAAFFIC CRASHES Road crashes destroys lives and properties Road crash is the ninth leading cause of injury and death in the global burden of diseases If nothing is done by the year 2020, RTC may ascend to number three as the leading cause of injury and death in the world. FRSC VISION To eradicate road traffic crashes and create a safe motoring environment in Nigeria. MISSION Regulate, enforce and coordinate all road traffic safety and safety management activities through: Sustained public enlightenment Effective patrol operations Prompt rescue services Improved vehicle administration Robust data management Promotion of stakeholder cooperation REDUCING RTC: ROLE OF MASS EDUCATION To change road user behaviour. To increase road user knowledge about safety. To reduce the number of RTC casualties through education FACTORS THAT DETERMINE FRSC CORPORATE IMAGE Attitude of officers and marshals Behaviour of FRSC drivers Behaviour of personnel on patrol Nature of our turn-out Services rendered to public CONT’D Good knowledge of our assignments Creativity and innovation Style of FRSC correspondence Lifestyle of top management Nature of our environment – buildings, patrol cars, etc CHALLENGES