Inbound Statistics Slides Close Delight 1 Email Email Send personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective. 59 of B2B marketers say email is the most
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Presentation Transcript
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Inbound Statistics Slides Close & Delight<br>
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1 Email<br>
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Email Send personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective. 59% of B2B marketers say email is the most effective channel in generating revenue
Relevant emails drive 18x more revenue than broadcast emails
Personalized emails improve click-through rates by 14%, and conversion rates by 10%
Lead nurturing emails get 4 to 10 times the response rate compared to standalone email blasts
Companies that excel at lead nurturing have 9% more sales reps making quota
“Secrets” is the most clicked lead nurturing subject line word
“Posts” and “Jobs” is the most clicked subject line words
Your most recent subscribers are the most likely to click through<br>
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2 Marketing Automation<br>
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Marketing Automation Trigger email messages and activities within your contact records, CRM or other 3rd party software to personalize and automate your marketing strategies. B2B marketing automation industry will reach $325 million in revenue by end of 2011
By 2020, customers will manage 85% of their relationship without talking to a human
The adoption of marketing automation technology is expected to increase by 50% by 2015
Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years
50% of qualified leads are not ready to purchase immediately<br>
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Marketing Automation Trigger email messages and activities within your contact records, CRM or other 3rd party software to personalize and automate your marketing strategies. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads
Nurtured leads make 47% larger purchases than non-nurtured leads
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months
Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate
Event triggered marketing can potentially save 80% of your direct mail budget
Marketing Automation leads to 15% savings on creative production and 5% reduction in marketing waste<br>
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3 Marketing Analytics<br>
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Marketing Analytics CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years
Spending on marketing analytics is expected to increase 60% by 2015
By 2013, lead management campaigns integrating 4 or more digital channels outperformed single- or dual-channel campaigns by 300%
As of 2014, over 40% of large complex marketing organizations have developed a pace-layered application approach to integrated marketing<br>
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4 Sales & Marketing Alignment<br>
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Sales & Marketing Alignment 50% of leads are qualified, but not yet ready to buy
Only 25% of leads are legitimate and should advance to sales
79% of marketing leads never convert into sales, with lack of lead nurturing as the common cause
61% of B2B marketers send all leads directly to sales, however only 27% of those leads are qualified
Just 56% of B2B organizations verify valid business leads before they are passed to sales
Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost<br>
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Sales & Marketing Alignment (cont’d) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads
25% of marketers who adopt mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads
Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate
Companies that excel at lead nurturing have 9% more sales reps making quota
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads
Nurtured leads make 47% larger purchases than non-nurtured leads<br>
